Digital Marketing Associate
CurrentCreated brand awareness campaigns via social media content marketingCreated several different content types for the company’s social media account Repurposed content to expand the company’s social media and online presence in an efficient wayDeveloped a hashtag strategy to improve the company’s content reach on social mediaCreated viral social media content that generated over 10,000 organic followers for ten separate Instagram accounts Created image posts, memes, and infographics for social media based on competitor researchDesigned social media content using Canva and Meme GeneratorsConducted “Trending” research to ensure social media posts get the best engagement possibleUtilized social media channels and group pages to increase brand awareness Designed an Email Automation Workflow via Mail Chimp to decrease conversion time for hot leadsOptimized the company’s email marketing using segmentation to make the emails address customer pain points more effectivelyDesigned email templates to make the marketing campaign more aesthetically pleasing for better brand image Optimized the email copy and subject lines to improve conversion ratesCreated several forms of content for the company’s email marketing plan to more effectively guide leads through the marketing funnelCreated PPC lead generation campaigns on multiple social media platformsCreated an optimized landing page to increase conversions for PPC campaignsCreated Targeted Audiences for PPC ads to optimize the company’s ROI on their Ad SpendCreated optimized copy for landing pages and PPC ads to increase conversion ratesDesigned a top-of-the-funnel video ad for social media platformsPerformed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using AhrefsCreated an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication