Juan J. Lopez Email & Phone Number

London, England, United Kingdom

Mainstage Festivals is a market leader in overseas festivals. We specialise in delivering music events at unique locations and provide a variety of services to other event brands, from event production to booking technology through our proprietary software.Our current portfolio includes a variety of event brands, from high energy winter festivals to sun drenched summer events: • Snowboxx• Snowboxx NZ• Kala Festival• ION Festival• Anjunadeep presents Explorations• At The Drive In

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

Part of The Vinyl Factory enterprise, Phonica Records is regarded as London's best independent record store and one of the world's leading specialist in vinyl records. Phonica also hosts regular events and runs several record labels, spanning a myriad of genres within electronic music.After having worked several years behind the counter, I was tasked with expanding the Social Media Manager position into a Marketing Manager role. This position gave me the opportunity to work on several projects in parallel, from planning and coordinating a rebranding process to achieve consistency across the multiple projects carried out under the Phonica umbrella, and leading a team of three to develop an inbound marketing strategy that included the launch of an editorial platform, to managing online campaigns and client relationships, securing several brand partnerships and organising a broad range of events.Achievements:• Breaking records for revenue and event assistance during the annual Record Store Event (3000+ through the doors and 4.2M online reach) • Becoming the most followed independent record shop in the world on social media and increasing post engagement by 200% average• Strengthening the brand’s reputation by producing high quality online content and organising a broad range of events, from book launches to in-store DJ performances, music events in London and other European cities, as well as collaborating with several international music festivals. I also secured brand partnerships with the likes of FACT Magazine, Sónar festival and Snapchat.

London, United Kingdom

Forward Thinking Music is an independent agency that offers management and marketing services for artists, labels and events within the electronic music industry. With three out of seven artists on its roster in the prestigious RA Top 100 Poll, this boutique agency has built a solid reputation during its relatively short history.• Project Management: One of my main responsibilities at the agency was managing and overseeing the release schedule of the roster, coordinating the delivery between internal teams, clients and external suppliers. From start to finish, I ensured that over 20 projects were successfully completed.• Brand management: As a label manager for Timo Maas' Rockets & Ponies record label I had a variety of responsibilities, from market research to project management and marketing strategy. During my time managing the label, I successfully pitched a rebranding to the client, coordinated the process from start to finish while also overseeing the delivery of the release schedule, from A&R to promotion.• Marketing: I assisted with the development, monitoring and implementation of the marketing strategy for all the artists on the roster, as well as with managing and updating their marketing assets and maximising all marketing opportunities.• Business Development: From recruiting and training interns to assessing and refining internal processes, I deployed new ways of improving the efficiency of the team and ensuring the smooth operation of the company.My most remarkable achievement at FTM was the planning and delivery of a guerrilla marketing campaign for a collaboration between Timo Maas and Paul McCartney. The project was featured on many major international music media such as NME, Billboard and Rolling Stone and ended up receiving a Grammy nomination for Best Remixed Recording in 2017.

London, United Kingdom

TSA Artists is a global booking agency representing world class talent within electronic music. Leading the operations department at TSA was a very valuable experience to hone my organisational and management skills. I was in charge of coordinating multiple work streams simultaneously to ensure the smooth operation of the organisation.Responsibilities included:• Project management: Gained solid experience in overseeing processes and delivering tasks accurately and effectively in a fast paced and deadline driven role. • Team management: Developed my leadership skills managing a team of 3 to ensure show advancing was done accurately and artist itineraries were delivered in time and up to company standards. I improved the internal communication by actively contributing to a collaborative, positive and high performance environment.• Client management: Refined my interpersonal skills building longstanding business relationships with a broad range of local and international clients and suppliers.• Business development: Proved my ability to efficiently assess processes and deploy continuous improvement and more efficient ways of working. Acquired great coaching dexterity guiding new employees, mentoring interns and empowering staff to help them become more efficient in their roles.One of my proudest achievements was conducting a complete redesign of the internal processes that increased the efficiency of the operations team and the quality of their work, obtaining great feedback from clients, suppliers and internal teams.

London, United Kingdom

The Secret Agency is a development of the legendary London music event secretsundaze. After 11 years of successful events and strong relations formed with both artists and promoters across the world it seemed like a logical progression. The Secret Agency became TSA Artists at the beginning of 2014. During my time at the former agency, I sharpened my organisational skills and my ability to meet tight deadlines in a fast-paced and challenging environment in order to maintain the workflow within the operations team, provide full support to the main bookers and deliver all the artist itineraries on time and with extreme accuracy.Developed excellent planning abilities coordinating the advancing and logistics of hundreds of club events and festivals around Europe and several international tours including Russia, Japan, Australia, South America, United States and Canada.• Book travel / oversee travel booking• Ensure bag allowance and travel extras meet individual requirements• Coordinate logistics, gather essential pre-show information and create artist itineraries and travel overviews with flawless accuracy• Carry out thorough checks of riders and technical set-up• Work closely with promoters to guarantee the smooth running of the event

Madrid, Spain

Acquired proficient account management and digital marketing skills through successful promotional strategy and social media optimisation for SIMBA 2012, gaining several sponsors and increasing more than 600% Facebook page likes and 20% event assistance.• Redesign brand image• Research potential sponsors and partnership agreements• Develop social media strategy• Manage social media channels• Create blog content• Compose newsletters• Organise Facebook contests

Ciudad Real, Spain

During my years at university in Madrid I got involved in various music projects. Formed a band, played many gigs, recorded and self-released an album, shot a couple videoclips and organised several events. One of my biggest projects during that time was organising an urban festival and its surrounding events for two years in a row, just before relocating to London.I hosted cutting edge artists, street art exhibitions, breakdance battles and food stalls in several venues and urban spaces, gathering nearly 1000 people in each edition. I worked closely with local authorities and gained a number of sponsors and the attention of the media. It was a fantastic learning experience.• Design and develop event concept. Establish timelines and deadlines• Create sponsorship proposal, research potential partnerships, pitch and secure agreements• Source venue and secure late night licence• Negotiate artist bookings and close deals• Develop marketing & PR strategy• Coordinate the production of multiple marketing tools, including 2 websites, several promotional videos, social media profiles, flyers, posters and QR codes• Launch 'Yo Voy' viral marketing campaign: Posters and flyers with QR codes directing to website with 'Yo Voy' video• Launch '926' promotional campaign and schedule artist announcements • Write press releases and manage press relations• Coordinate and oversee event production and logistics• Recruit and manage temporary staff as required• Event day management, artist liaison and on-site coordination

Madrid Area, Spain

AMV is a leading insurance company that specialises in motorbike and quad bike insurances.This role enabled me to develop excellent organisational abilities by planning, organising and executing a comprehensive event schedule, including significant brand presence at three MotoGP World Championship races and the Spanish round of the XTrial World Championship. In addition, I mastered my copywriting skills monitoring brand awareness and promoting the brand's online presence. By managing and creating engaging content for their social media channels, I achieved a remarkable rise of customer interaction, which led to an increase of conversion rates and revenue growth through online sales and enhancement of brand loyalty.Event management responsibilities included:• Book travel and accommodation• Arrange car and van rentals• Liaise with event promoters and site managers to coordinate on-site logistics• Organise the printing of banners, flags, roll-ups and other promotional materials• Recruit hostesses • Plan event schedule• Compose staff itinerariesMarketing responsibilities included:• Manage and develop social media content strategy• Create original content for their blog 'Territorio AMV'• Write engaging news pieces for the monthly newsletter• Write press releases and liaise with specialised media • Monitor ambassadors and sponsored events awareness and performance• Plan and organise Facebook contests• A/B test landing pages

Benicàssim, Spain

Commonly known simply as FIB, Benicàssim is an annual music festival rated among the best on the international circuit. It focuses mainly on pop, rock and electronica artists, as well as other elements such as short films, fashion shows and art. Working as a Production Assistant during 2008 and 2009 editions of the festival earned me excellent organisational skills and a great ability to meet tight deadlines ensuring beverage facilities on main arenas, backstage, VIP and press areas were set up accurately and on time, and guaranteeing their smooth operation throughout the event.In addition, I gained valuable problem solving capabilities restoring damaged areas due to fire and strong windstorm on the second night of the event in 2009. The festival resumed the next day with limited disruption. It was one of the most successful editions, receiving around 50,000 attendants per day.

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