Responsible for Marketing and Operations at ORION IMMERSIVE TECHNOLOGY - Immersive Technology Studio -, designing the business model, marketing plan, processes, and international projection strategy. Definition and structuring of Immersive Technology services: Virtual Reality, Mixed Reality, and Augmented Reality for marketing and sales, targeting companies in the Oil & Gas, Energy and University sectors. Responsible for the operation of VIRTUAL4 COLOMBIA - Multinational Immersive Technology Company with social impact -, defining the marketing strategy for profitability in Colombia.Achievements- I designed the Digital Marketing strategy establishing ORION's OKRs for brand positioning, seeking quality leads, managing different contents, achieving a high volume of interactions and reaching an average of 4 commercial prospects per week.- I designed Immersive Technology products - Virtual Reality, Augmented Reality - and consulting services for companies through market intelligence, achieving market penetration.- I designed ORION's business model, operations and marketing, setting 1, 3, and 5-year objectives, closing contracts with 3 new clients: TRANSELCA, UNIVERSIDAD DE LOS ANDES and FUNDACIÓN EPM, with products including Energy Operation Assessment Content, a video game for teaching the concept of gratitude, and virtual reality content for environmental care education.- I negotiated with VIRTUAL4 for the strategic acquisition alliance of ORION, ensuring the Vesting contract for partners and providing support in commercial management with clients and partners, resulting in contracts for Multiuser Virtual Reality Rooms with 2 universities: UNIMETA and UNAD.

Responsible for leading the Conversion Strategies for Paramo Presenta and Isla Presenta events using Metalab's Know-How through Agile methodologies, coordinating the strategic, creative and data teams, optimizing the productivity of various participants and achieving measurable and actionable results.Achievements- I designed the coordination process between Páramo Presenta, Metalab and the Digital Advertising provider to increase concert ticket sales, executing an average of 4 events per month with a performance budget effectiveness rate of 110%.- I coordinated market research campaigns through surveys and focus groups for concerts, obtaining data for new tactics in more than 10 events.- I facilitated the transformation of Metalab's traffic and work schemes through Agile Methodologies to improve workflows making results and actions more visible.

In charge of project management, concept and branding for real estate developments with renowned Colombian construction companies such as Arquitectura y Concreto, Amarilo, Ospinas, Korner and Constructora Bolívar. Responsible for EKOOMEDIA’s branding across its digital channels.Achievements- I implemented the creative process with clients using planning tools and Design Thinking for the creation and concept of each project, communication strategy, branding, digital and traditional advertising content for the development of 30 real estate projects nationwide.- I collaborated with the Development team to design a digital tool for communicating real estate projects with virtual architecture model visualization, streamlining the decision-making process for buyers and increasing property sales.- I designed a productivity tool to streamline processes, visualize project status, track changes in communication content, monitor employee work hours and identify business opportunities, resulting in a 10% increase in productivity.- I managed commercial operations and defined marketing tactics for acquiring 4 new businesses with KORNER, INGEURBE, CONSTRUCTORA BOLÍVAR, and CURE MDDG.- I consolidated the advertising department with various professional profiles: Account Executives, Graphic Designers, Creatives and Video Editors, to create unique ideas and brands, successfully executing an average of 4 projects per month.

Leader of the concept, strategy and implementation of projects using Immersive Technologies (VR, AR) for companies and government entities such as Hasbro, Grantierra, Ecopetrol and the Ministry of Education.

In charge of team management and Digital Strategy for the Premium Beer Portfolio of BAVARIA including Miller, Grolsch, Peroni, and Redd's.

Responsible for team management and Social Media strategy for UNILEVER brands: AXE, Rexona, and Knorr; TEAM FOODS brands: Campi, Aceite Gourmet and Olivetto; and the wellness and nutrition brands of ALQUERÍA.