• Develop and lead marketing strategy, determining messaging & creative, and executing key marketing initiatives and the company vision• Motivates, inspires and leads team; delegating project briefs to meet deadlines• Analyzes data and performance, recommends promotions, offers and products• Project management experience with proven ability to manage multiple large-scale projects, run efficient meetings, assigning tasks and resources • Serves as marketing subject matter expert while supporting cross-functional teams• Identify consumer insights for opportunities that support long-term customer value, improving the quality of products, and creating a premier portrait experience

• Demonstrated project management skills by organizing, planning, and executing marketing campaigns from concept through implementation and delivery• Managed quoting, negotiating, production and shipping of all marketing materials• Monitored marketing expenses and prepared marketing reports by analyzing data• Utilized creative problem solving skills and designed print and digital marketing collateral for various product lines and cross-functional partnerships • Assisted in launch of new corporate rebrand, including updating all collateral and website graphics to match brand strategy

• Designed printed marketing collateral, including; flyers, packaging, promotional products, recruitment pieces, catalogs and sales materials for various product lines• Designed digital marketing collateral, including emails, social media graphics, website banners and e-commerce graphics• Managed budget, vendor relationships, production and shipping of all deliverables• Created and executed social media campaigns and advertisements• Assisted in launch of WordPress website, including updating all images and content• Reorganized entire Marketing server, established proper file structure and created binder organization for all deliverables• Designed marketing collateral, logos and school branding for schools• Collaborated with cross-functional teams to ensure design standards are maintained

• Designed custom branding for elementary, middle and high schools, to include stationery, logos, large scale graphics, and marketing collateral• Collaborated with Sales team and Project Manager to work within budget and ensure product delivery in a timely manner

• Taught fun and energetic painting classes to groups of children and adults with little to no art experience• Assisted in set-up and clean-up of painting classes

• Managed creation of seasonal stationery products for Mass Market clients, including; Walmart, Michaels, Dollar Tree, TJX and CVS• Built digital boards and presentation decks to showcase art direction, finish and design concepts, seasonal trends and themes, and packaging alternatives• Supervised designers and delegated creative briefs to ensure high standard of visual presentation, strict deadlines, product quality and pricing strategies • Oversaw project lifecycle from concept through production, including quality control and pre-production approval with customer• Assessed financial performance with competitive analysis and trend research • Collaborated with Product Development and Sales while working within budget to meet client needsAdditional Responsibilities• Served on Social Activities Committee, helping to boost company morale and facilitate a friendlier, more fun work environment

• Designed products and packaging for private label projects• Collaborated with overseas business partners to develop new trims, art techniques, materials, and cost alternatives for apparel and accessories• Managed fabric library of all sourced fabrics and created care labels• Tracked design samples for catalog photo shoot and showroom merchandising• Prepared costing worksheets and determined first cost and margin percentages• Understood and assigned proper classification of imported goods according to the Harmonized Tariff Schedule and guidelines set up by US Customs and Border Patrol• Copywriting and proofreading of seasonal print catalogs

• Assisted in concept, design, sampling, production and packaging of children's apparel, women's apparel, tabletop giftware, home decor and accessories• Tracked samples to be approved for design, photo shoot for catalog, and showroom display • Copywriting and proofing of products featured in annual print catalogs• Assisted in merchandising product in showroom display

• Prepared artwork, type, logos and customer-supplied art for placement in digital layouts for customer approval before production on printed, laser engraved and debossed promotional products • Designed virtual proofs for customer to visualize products with their artwork before product is sent to production • Proofed layouts, utilizing knowledge of printing standards

• Assisted in revamping and recruiting Rowdy Raiders, a organization for students to show their support for Blue Raider Athletics • Developed new marketing plan to get Rowdy Raider members excited about numerous athletic events supported by the organization• Designed promotional material for Blue Raider Athletics and Rowdy Raiders

• Assisted Head Equipment Manager in daily operation of football equipment room• Maintained equipment room inventory, distributed gear to players and staff members, cleaned and sorted laundry, repaired equipment• Assisted coaching staff in daily practices and game-day operations• Organized and assembled team equipment for practices, travel and game-days

• Interacted with customers for product demonstrations and to reach sales goals• Product replenishment• Assisted in merchandising updates, including marketing changes and display set-ups during floor-sets