Director Of Marketing
Modesto, California Area
As the Director of Marketing, I oversee the Marketing Department, serve 800 Northern California Real Estate professionals in 30 residential & commercial offices, plus provide marketing services for the company’s numerous ancillary partnerships (i.e. Transaction Services, Residential Property Management, Commercial Property Management, Fine Homes, Corporate Calling, Relocation, Home Loans, Title & Escrow, Hazard Reports, etc.), and am responsible for various roles within the Marketing realm: DIRECTOR OF SOCIAL MEDIA: managing platforms, sharing information and connecting friends on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Craigslist, Trulia, Zillow, Postlets, Plaxo, WordPress, Blogger, Active Rain, and others; Responsible for building the company presence on these various channels. COMMUNICATIONS DIRECTOR: writing and distributing press releases to media outlets across Northern California and publishing content on company channelsVENDOR RELATIONS DIRECTOR: building and growing relationships with third party vendors (i.e. Sign Vendors, Sign Manufacturers, Print Companies, Media Affiliates, Photographers, Virtual Tour Providers, Listing Syndication Providers, Web-based Platforms, Training Resources, etc.) to provide the best services to the company and its agents. GRAPHIC DESIGNER: brainstorming, creating, developing and implementing marketing materials for sales professionals - as part of the Marketing Department’s fee-for-service program, and the company; creating custom designs for recruiting, retention, service rollout, web design, professional presentations, corporate calling, specialty accounts, ancillary services, community involvement, award recognition, and more.And... WEB DESIGNER, TECHNOLOGY TRAINER, SYNDICATION COORDINATOR, BRAND COMPLIANCE, EVENT COORDINATOR, COMPANY PHOTOGRAPHER, NEW AGENT ONBOARDING, GIVER OF ENDLESS SMILES, and more.Every day is something new and different, and it's never boring in the world of Marketing!