Judith Murphy Email & Phone Number

Cheadle, England, United Kingdom

Manchester Area, United Kingdom

Manchester Area, United Kingdom

• Devised the B2B marketing strategy to support the Intermediaries Sales team to meet their commercial targets in line with business objectives
• As part of an in-house marketing agency, developed B2B marketing plans and oversaw delivery of activities across paid media in trade press and owned media including CRM, events, online resources, webinars with a focus.
• Improved storytelling and content for CRM, leading to a 15% increase on average in open and engagement rate on average across emails targeting packagers and brokers
• Conducted an effectiveness analysis for educational hub for intermediaries, identifying opportunities to improve the online customer journey and content at their point of need. Collaborating with colleagues to make.
• Working closely with Events Lead and Sales team to bring to life 50th anniversary brand campaign at expos, partner roadshows and hosted events for brokers belonging to Networks and Clubs resulting in 1.5k leads.

Remote

• Providing consultancy on brand, marketing and communications strategy in an agile environment
• Developing B2C marketing and communications plans and campaigns to attract international nurses to an online exam preparation course using social media, content, SEO and partnerships
• Developing B2B marketing strategy and campaigns to encourage national and local Government, FE and third sectors to adopt Klik2learn’s English language learning offering for migrants and nurses.

Manchester Area, United Kingdom

In my first year I have devised marketing strategy and implemented campaigns for start-up clients in EdTech and Publishing.I am experienced at using insights to develop value propositions, brand and market positioning, as well as briefing brand and campaign assets and briefing/writing messaging. I’m ready to take on hands-on projects and tactical delivery.

Remote

• Provided strategic marketing consultancy leading up to the launch of a new SuperQuesters book series
• Developed strategic partnerships with WISE and Tech She Can to generate awareness and engagement among teachers and parents for an interactive book series that help children nurture a love of reading and STEM skills
• Led on partnership marketing with book recommendation sites Toppsta and Love Reading 4 Kids, and devised a ‘blog tour’ with key influencers on social media resulting in strong coverage, engagement and promising sales.
• Created content for social media (organic and paid).

Manchester, United Kingdom

• Devised and executed marketing strategy for global products and services that enable early years and primary aged children to learn English in 47 countries. In this strategic role I focused on:
• Market Positioning: Commissioning global market research projects and synthesising customer needs, customer purchasing data, market gaps and competitive data to effectively position the product portfolio vs..
• Value proposition development to meet changing market needs
• Product Marketing Strategy: Devising go-to-market strategies to boost revenue covering brand, market and product positioning messaging, promotional toolkits, campaigns, content marketing and sales enablement kits Key.
• Leveraged insights to evolve the product development roadmap, resulting in strategic product and service enhancements and strengthened brand positioning across the portfolio. Contributed to pricing strategy.o Result.
• During pandemic, re-positioned the portfolio as it pivoted from face-to-face to blended delivery. Contributed to product development of blended learning platform. Retained 66% customers.

Liverpool, United Kingdom

• Initiated and implemented successful B2C marketing strategies to increase reach and brand loyalty to ultimately drive sales through retailers, developing B2B marketing plans to increase revenues, project-managing the.
• Devised and implemented an integrated marketing campaign for Kilner across TV and digital channels to increase reach and engagement amongst the ‘foodie’ segment, driving 41% increase in web traffic YOY and increasing.
• Developed email strategies and drove list growth by 300% through brand partnerships.
• Built social media strategy to increase organic and paid-for growth across all brands.
• Project-managed the company’s presence at Trade Shows and B2B events.

Hammersmith, London

• Successfully led a team of four to increase market share in reference, education and ELT book and digital product categories while working directly on campaigns for key titles, spanning consumer, trade and educational.
• Supported Key Accounts team to drive sales through online and high street retailers with a focus on producing optimised metadata, POS and promotions.
• Developed and implemented a brand refresh for Collins. Achieved buy-in from the Executive board for new guidelines for use across HarperCollins.
• Devised marketing and PR strategies for a diverse portfolio across online and offline channels and managed implementation development.
• Developed a ‘Back to School’ campaign that resulted in a 4% increase in market share (from 44% to 48%), gaining market-leadership, and sustained ‘bestseller’ status for new launches over 4 years.
• Initiated CRM strategy development across two divisions to a) target parents, and b) target B2B and B2C audiences (inc. Students) to drive sales via ecommerce platform.

English And French Ba Hons, English Language And Literature/Letters

Education record