Judith Mendoza Email & Phone Number

Los Angeles Metropolitan Area

Inspired by the Toyota Way management philosophy. The Respect for People Roadmap is a learning experience designed to improve the way organizations work as a collective by improving the way co-workers think and interact as individuals.Co-authored and co-produced this web-based learning experience designed to cultivate better teams, better culture, and.

Greater Los Angeles Area

• Refocused the organization’s branding and positioning from that of a regional player largely retained by middle management for tactical support to a boutique consultancy that could serve the needs of C-level leaders.
• Actively identifying and pursuing new business opportunities, customer profiles and pain points and creating data driven promotional content (web, social, custom sales collateral, pitches and proposals, blog posts.
• Creating communication plans for client change initiatives as appropriate (new strategy roll out, development of new business unit, launch of a company- wide continuous improvement initiative, etc.).
• Provide business case for client strategy, leadership development and culture change recommendations via insights from personally conducting primary and secondary research (i.e., voice of the customer studies, employee.

Greater Boston Area

• Conceived of and implemented branding and demand generation initiatives that aligned with global agency's growth objectives, market trends and customer needs to drive engagement among Fortune 1000 brands worldwide.
• Worked closely with the leadership team to develop brand strategy, messaging and go to market approach.
• Managed the strategic direction and execution of online and offline brand content and promotions including thought leadership, original research, email marketing, case studies, website and social content, press.
• Established cross-promotional media and industry partnerships including initiatives with Forbes Media, The Ad Club of Boston, CEMA and trade publications.
• Supported New Business Development and account teams with strategically developed content, messaging for pitches, RFP’s and other sales materials geared to engage prospects at different stages of the sales cycle.
• Creating and maintaining measurement methodologies for evaluating program ROI.

CORPORATE PRWiley-Blackwell Publishing – Malden, MA Directed overarching corporate PR geared towards raising the scholarly publisher’s profile in the U.S and collaborated with PR personnel and executives in Europe and Asia to elevate the company’s profile worldwide. Organized and managed the promotion, logistics (speakers, venue, accommodations and.

Greater Boston Area

• Created, managed and implemented the marketing strategy for this luxury adventure travel startup. International Adventures Unlimited (IAU) suffered from an identity crisis and lack of consistent product focus and was.
• Created and implemented the annual marketing plan and budget honing in on market segmentation, product development and events
• Authored and edited company collateral material including website concept and content, press kit, press releases, direct mail pieces, advertisements and consumer communication (brochures, sales emails and newsletters.
• Developed cross promotional opportunities with related media and international vendors
• Guided the development of the sales database to track sales leads against marketing efforts and report on trends
• Recognition of an IAU trip as one of Outside Magazine’s “25 Trips of a Lifetime”

Greater Los Angeles Area

• Planned, managed and coordinated large and small scale special events (screening parties, corporate events and benefits) and in house PR efforts for Drago Restaurant and its three sister restaurants: L’Arancino (West.
• Inspected each event site, designed displays and collaborated with clients to design event concepts appropriate to the audience and within budget limitations. Often managed multiple events simultaneously.
• Worked largely with celebrity, government and other notable clientele
• Reviewed and edited all outgoing literature featuring the restaurants including advertisements, restaurant and event collateral material and promotional materials
• Collaborated frequently with outside PR resources in the implementation of creative promotional endeavors
• Entertained members of the media, acted as the restaurants’ in house representative and as liaison for Chef/ Proprietor Celestino Drago

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Education record