Inspired by the Toyota Way management philosophy. The Respect for People Roadmap is a learning experience designed to improve the way organizations work as a collective by improving the way co-workers think and interact as individuals.Co-authored and co-produced this web-based learning experience designed to cultivate better teams, better culture, and better performance through the development of a people centric workplace.

Refocused the organization’s branding and positioning from that of a regional player largely retained by middle management for tactical support to a boutique consultancy that could serve the needs of C-level leaders from national and global businesses in a capacity unique among industry peers. Support both demand generation and client engagement efforts including:• Actively identifying and pursuing new business opportunities, customer profiles and pain points and creating data driven promotional content (web, social, custom sales collateral, pitches and proposals, blog posts, speaking engagements, workshops and partner marketing) that aligns with company values and strategic goals. • Creating communication plans for client change initiatives as appropriate (new strategy roll out, development of new business unit, launch of a company- wide continuous improvement initiative, etc.).• Provide business case for client strategy, leadership development and culture change recommendations via insights from personally conducting primary and secondary research (i.e., voice of the customer studies, employee engagement reports, market research, etc.) as well as messaging exercises support (purpose, values, mission, vision).

Conceived of and implemented branding and demand generation initiatives that aligned with global agency's growth objectives, market trends and customer needs to drive engagement among Fortune 1000 brands worldwide. • Worked closely with the leadership team to develop brand strategy, messaging and go to market approach.• Managed the strategic direction and execution of online and offline brand content and promotions including thought leadership, original research, email marketing, case studies, website and social content, press releases and a variety of supporting digital collateral.• Established cross-promotional media and industry partnerships including initiatives with Forbes Media, The Ad Club of Boston, CEMA and trade publications. • Supported New Business Development and account teams with strategically developed content, messaging for pitches, RFP’s and other sales materials geared to engage prospects at different stages of the sales cycle.• Creating and maintaining measurement methodologies for evaluating program ROI.

CORPORATE PRWiley-Blackwell Publishing – Malden, MA Directed overarching corporate PR geared towards raising the scholarly publisher’s profile in the U.S and collaborated with PR personnel and executives in Europe and Asia to elevate the company’s profile worldwide. Organized and managed the promotion, logistics (speakers, venue, accommodations and transportation) and collateral materials for the company’s annual flagship event at the National Press Club in Washington D.C. . Wrote press releases for all major company news including the launch of a new journal and the company’s acquisition by Wiley. Facilitated interviews and created tailored pitches and media lists in addition to tracking and evaluating media coverage. Worked with executive leadership across the organization to produce the corporate newsletter coordinating, reviewing and editing content to ensure consistent messaging and representation from all of the organization’s global offices. BRANDING & COLLATERAL Authentik Books – Paris, France Refined the English language promotional materials this lifestyle publisher used to introduce the company’s newest publications to the international publishing community at the Frankfurt Book Fair. In addition to tightening copy to more distinctively and effectively articulate brand proposition and value, also edited materials to maintain cultural congruency for US audience prospects and press. CORPORATE COMMUNICATIONS Foxboro Company – Foxboro, MA Partnered with the lead Managing Consultant on a manufacturing training grant that resulted in Foxboro Company receiving $250,000.00 for employee training in 2006. Created a corporate communication strategy to support employee adoption of Continuous Improvement methodology and drive awareness among the corporate and factory employee population around ongoing Lean implementations.

Created, managed and implemented the marketing strategy for this luxury adventure travel startup. International Adventures Unlimited (IAU) suffered from an identity crisis and lack of consistent product focus and was therefore unable to ascertain an appropriate target audience and marketing direction. With a concentrated focus on brand identity and positioning the company as a highly specialized and stylized upscale outfit the following accomplishments were achieved: • Created and implemented the annual marketing plan and budget honing in on market segmentation, product development and events • Authored and edited company collateral material including website concept and content, press kit, press releases, direct mail pieces, advertisements and consumer communication (brochures, sales emails and newsletters, etc.) • Developed cross promotional opportunities with related media and international vendors • Guided the development of the sales database to track sales leads against marketing efforts and report on trends • Recognition of an IAU trip as one of Outside Magazine’s “25 Trips of a Lifetime”

Planned, managed and coordinated large and small scale special events (screening parties, corporate events and benefits) and in house PR efforts for Drago Restaurant and its three sister restaurants: L’Arancino (West Hollywood), Il Pastaio (Beverly Hills), and Celestino (Pasadena). • Inspected each event site, designed displays and collaborated with clients to design event concepts appropriate to the audience and within budget limitations. Often managed multiple events simultaneously. • Worked largely with celebrity, government and other notable clientele • Reviewed and edited all outgoing literature featuring the restaurants including advertisements, restaurant and event collateral material and promotional materials • Collaborated frequently with outside PR resources in the implementation of creative promotional endeavors • Entertained members of the media, acted as the restaurants’ in house representative and as liaison for Chef/ Proprietor Celestino Drago