I work closely with small to medium businesses, non-profits, and startups, helping to develop and amplify their brands through targeted marketing and sales strategies. My expertise spans various industries, including RFID, IoT, Retail, Enterprise & SaaS Software, Manufacturing, Printing, Labeling, and Packaging.As cliché as it may sound, your success is my success, so what I do truly matters to me. I take immense pride in my work and strive to exceed our goals, especially for clients who appreciate the value of marketing and are committed to long-term success.Throughout my career, I've gained valuable insights into what drives organizational success firsthand. I'm naturally curious and eager to learn more about your business so I can represent it authentically and effectively. While we could take a haphazard approach and hope for the best, I believe in investing resources wisely for the best results.Here are some highlights of my accomplishments as an Independent Consultant:Engineered a sales strategy that secured the client's largest contract within 90 days, requiring organizational expansion to take on additional clients.Providing a local non-profit with impactful marketing strategies and activities to boost awareness and nurture funding.Led the marketing transformation for a commercial design company post-COVID, focusing on robust digital strategies and building strong relationships.Revamped the visuals and content of an outdated and ineffective website for a leading provider of apparel hangers and tags, enhancing brand visibility, showcasing full product-visibility, and providing enhanced customer experience, driving new opportunities and revenue.Secured a prestigious speaking opportunity for no-cost at a major industry trade show, elevating brand recognition in a new market.Directed website content creation, design, and SEO strategies for an RFID start-up, enhancing online visibility and opportunities.

Contract assignment through January 2024, assisting the Personal Investing business unit in developing a unified marketing strategy. - Identify key personnel within a 600+ person marketing team, develop relationships and conduct interviews to understand and document roles, responsibilities, department strategies, and KPIs.- Conduct extensive external research to identify where there is alignment and gaps with internal marketing strategies, key industry and marketing trends.- Construct findings and analysis for leadership review and final presentation.

Modernized marketing strategies to increase the presence of the only sole source Enterprise RFID Asset Management solution with a focus on manufacturing and retail. Managed the RFID Solutions and labeling integrated marketing team to deliver brand recognition and lead generation.