Judy Jones Email and Phone Number

Providing results-oriented marketing strategies and professional copywriting and editing services for both B-to-B and B-to-C communications. Industry experience includes government relations, environmental sustainability, science and technology, travel and tourism, and economic development.

Develop and implement strategic municipal communications plans, to include tourism marketing, economic development, community relations, recruitment, financial, and other areas of government. Maintain a laser focus on key messages, brand alignment, and public perception. Utilize all modes of owned and purchased media, to include websites, social media sites, podcasts, print, direct mail, broadcast, video, interpersonal events, networking, and more. Manage staff of seven; oversee Visitor Center as well as Marketing & Communications division.

This high-profile position was accountable to two boards of directors, city council, board of county commissioners, and a six-person tourism advisory committee. Implemented modern media mechanisms to improve communications, advance the organization, and promote members, enabling the organization to excel using limited financial resources. Established contingency fund, currently at approximately 10% of operating budget, through fiscal strategy and strategic resource allocation. Made strides toward developing multi-million dollar capital campaign to assist local economic development.• Developed and continually implemented strategies for community outreach, program development, marketing and public relations, economic development, fiscal management and solvency, member relations, membership retention and development, strategic networking, event planning, volunteer recruitment, organizational leadership, staff management, donation requests, and fundraising. Results: Notable positive shift in public perception of the organization; organization is now positioned as a catalyst for community advancement.• Developed and implemented regional tourism marketing and public relations strategy, stakeholder communication and involvement, fiscal management, graphic design, media management, grant writing, donation requests, and fundraising. Results: Improved metrics demonstrating program success.• Managed convention facilities, rentals, finance, personnel management, and marketing. Lobbied local governments for additional funds for facility enhancements. Maintained working relationship with local and state officials.Results: Increased facility use each year.

Provided research and written, bank-ready business plans encompassing marketing and financial strategies for conceptual and start-up companies. • Established rapport with clients to determine financial and project goals.• Completed industry analyses, establishing clients’ businesses as unique market responses.• Researched and applied economic indicators in SWOT analyses and marketing plans.• Developed accurate and reliable financial projections.Results: Developed bankable plans for companies with a combined projected revenue in excess of $12 million over three years.

Applied strategic business management principles to establish new business that competed successfully with “big-box” retailers. • Conducted initial market research to develop business concept• Managed long-term business planning and growth• Developed marketing and business plans based on trend analysis, competition, demand and finances• Leveraged an Internet storefront to complement sales at brick-and-mortar establishment• Managed all daily operations, including budgeting, bookkeeping, inventory management, and staff training

Advanced from Marketing Director to VP, Marketing & Sales during my tenure. Applied strategic product planning to enhance software features resulting in increased product awareness and a stable sales volume and profit level during the recession of 2000-2002, which created exceptional volatility in the technology sector. • Served as corporate spokesperson at trade shows, industry events, and client sites. Presented best management practices seminars at client industry conferences. • Engaged product users through media communications, interpersonal communication, and one-on-one relationships. Built strategic partner relationships and alliances, developed and managed product-specific outside consultants, established excellent relationships within corporate departments. Developed case statements and other documentation.• Conducted market assessment and industry forecasting, tailoring communications to address industry shifts. Developed long-term product strategy based on competitive analysis and client relationships.• Evaluated sales cycle, identified buyer hesitations then implemented solution, shortening cycle by 30-50%.Results: Strengthened relationships with clients resulting in ongoing residual income; launched new product to serve emerging market; and maintained corporate position as leading industry supplier despite additional market entries and competitive development.