With over a decade of fashion industry experience, my journey has led me to found Q2R, where I blend my expertise in sustainability design with strategic creative vision. At Q2R, our mission is to innovate within sustainability, a commitment evident in every project we undertake.My positive attitude and innovative approach enabled me to be part of the founding team of a fashion tech startup that revolutionized the way leading brands approach merchandising, marketing, sales, and efficiency. In this role, I oversaw a team of creatives, supervised client projects from ideation to execution, and fostered key relationships with partners and clients.Leveraging a background in creative direction, apparel design/product development, senior merchandising management, brand marketing, and environmental sustainability, my approach is rooted in meticulous attention to detail and a pursuit of excellence. The transition from a senior team manager at a fashion tech startup to leading Q2R illustrates a successful shift to integrating eco-conscious practices with compelling creative direction, setting new industry standards.