Juliana Fernandes Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

SOMOS UM ESTÚDIO CRIATIVO COMPLETAMENTE APAIXONADO POR ENTRETENIMENTO

Greater New York City Area

Digital strategist within one of the key digital transformation units at Unilever. Working on new brands and business models ideation and launch and supporting projects across all different Beauty and Personal Care brands, pushing companies' boundaries to drive innovation on different platforms as consumer-centric design thinking, data driven marketing, content strategy and personalization, SEO, data capturing and enrichment strategies, social media marketing and commerce, full-funnel, engagement and performance campaign strategies. Main projects developed in partnership with Axe, Dove, Vaseline and TRESemme teams.

Greater New York City Area

Mars (Chocolats & Pets) strategy director responsible for creative and digital strategy, working on mapping market and consumer behavior insights, analyzing business and competitive landscapes to define brands purpose, positioning and comms territories, briefing creatives and working with media agencies on channel planning and results tracking.

New York, New York

NYC based freelancer developing important strategies for clients in Brazil and in the US, as below:Brazil:• Santa Clara / Samsung: Full year brand electronics media strategy • FLAGCX / Nestlé: 360 activation strategy to a new Nescau omnichannel platform • FLAGCX / Coca-Cola: e-comm business plan and media strategyUS:• FLAGCX NYC / MDLZ Trident: e-game new platform 360 strategy• FLAGCX NYC / Unilever Hellmann’s: chatbot content and activation strategy• FLAGCX NYC / Unilever Nexxus: business and channel strategy

São Paulo Area, Brazil

Sales strategies, product positioning and storytellings development to empower the sales team. B2B marketing strategy, relationship and initiatives implementation. Concept and creation of seasonal and branded projects to increment ad product offering and potentialize company's sales force.Although a great opportunity, I left to embrace a new challenge moving to NYC.

Ipg

Strategy leader of a 12 people team, responsible for being the key internal partner and strategy consultant to big clients such as InBev, Amazon, Ferrero, Pepsico, Cola-Cola, L’Oréal, Korres. Deep understanding their business goals and working as a guardian of it, guaranteeing that all the agency communication plans addressed the right challenges with assertiveness and excellence.I managed all the strategy, channel and social planning and BI teams, ensuring the quality of all the deliveries and doing constant improvements in processes and methodologies.Also responsible for the integration with other departments and with the clients, being the key point of contact for strategic (business, branding and media) briefs and alignments.- Active participation on strategic decisions for the agency business like team structure, pitches and clients prospects, FEE proposals and P&L management. - Planning, Media, BI and Social teams leadership and people development- Client relationship development (I successfully leaded accounts with previous relationship problems in order to revert the situation)- E-commerce planning and implementation for Brahma an Inbev brand- Social Strategy and Content planning for 4 Pepsico Brands- Coca-Cola Kolab: Led all the concept, processes development and implementation of an intelligence LAB that provides market and consumers analysis, media strategy drives and data intelligence to Coca-Cola and all its agencies.

Ipg

Media Director leading the planning of the same accounts, but also tasked to work closer to Brand Managers on the client side, raising the bar on the business discussions, and to develop new processes and ways of work. - 9 people team management - Captured Kraft Foods offline investments to the agency which had worked only on online projects before - More than duplicated the annual media investment within the group of accounts led by me, which had a significant impact on the overall agency growth.

Av. Nova Independencia, 1061

Back to CUBOCC as the online media manager responsible for media, performance and BI deliveries, managing accounts accounts such as Google, Samsung and Kraft Foods (Trident, Halls, Bubbaloo and Chiclets) and for the most strategic local and global pitches.

Due to the high performance delivered to Nokia when at JWT, I was invited to join the marketing team as the analyst responsible for managing advertising agencies. Being responsible for local projects success from the agency briefing to the planning and creative approval, project production and implementation, results tracking and global report.

Senior media planner working across Unilever accounts such as Clear, Kibon, Knorr, Becel, CloseUp and Institutional, as the main client's touchpoint responsible for the online media planning, implementation and reports with the media, performance and BI team reporting to me.With proved results and didactic argumentations, I developed a really good relationship with clients that increased the number of projects being handed over to the agency and the digital investment level on all projects.

Responsible for all Nokia online media planning, implementation and result reports, with 2 people reporting to me. Working exclusively in this account I could start to experience a different kind of relationship with my clients, understanding the company business strategy and objectives better and participating much more in the overarching comms planning. Besides branding campaigns, I lead an important e-commerce project, negotiating and implement partnerships and performance campaigns and monitoring results on a daily basis which made us achieve better then expected results (3x CPA decrease in 6 months of project).

Online media planner responsible for the media strategy and implementation for clients such as C&A, Johnson & Johnson, Honda and Whirlpool. The online media department was brand new at the agency when I started so I had an important role helping to:- Develop process and educate clients about digital strategies and metrics.- Win important pitches and increase the clients digital investments.- I was the third member of the online team at DDB Brazil and it was already a 7 people team when I left.

Working with clients such as Telefonica, Honda, Brastemp, Itau, Tok&Stok and Johnson & Johnson, I was responsible for all the:- Online media implementation- Results monitoring- Campaign optimization- Final learning reports presentation

Bachelor'S Degree, Advertising

Advertising