Lauren Keys Email & Phone Number

Launched a website with my husband to help others reach financial independence and have fun adventures along the way. Responsible for web design and development, article and video ideation, writing and editing content, shooting videos, PR, and social media.

Designed website and manage ongoing tech updates as well as all creative and social media.

Manage all social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, with an emphasis on content creation and driving engagement.

Gainesville, Florida Area

Joint photography business with my husband. Contracted for portrait, wedding, news, event, and product photography. Provide direction for outreach and marketing while conceptualizing and designing advertisements and promotions. Occasionally, carry a camera to assist as a second shooter for larger events such as weddings.

Manage communications and outreach strategy to secondary and post-secondary institutions as the brand expands to offer e-learning nationwide for students, parents, and educators.

Manage communications and outreach to secure underwriting and sponsorships for the non-profit media brand.

Gainesville, Florida Area

Took on a greater editorial role in Q4 of 2018 as a communications manager, working to be a media liaison for all company brands. Responsible for coordinating interviews with industry leaders for each of our coverage areas, including technology, lifestyle, and finance. Relocated at end of 2018.

Gainesville, Florida, United States

Promoted to vertical manager and editor-in-chief of DealCrunch in August 2016 and tasked with overseeing the site as well as the team of content creators behind it who are hungry to share insights from across the entire retail industry.

Gainesville, Florida, United States

Hired as a contributing editor in March 2016 with the goal of helping increase traffic through engaging content for various brand websites, including DealCrunch.com, CardRates.com, BadCredit.org, HostingAdvice.com, DatingNews.com, and DatingAdvice.com.

Remote

Transitioned most responsibilities, including email marketing and design duties, into remote management following relocation in May 2015. Continued working remotely until NuView filled the position internally with a new hire in November 2016.

Lake Mary, Fla.

Designed and developed content for newsletters, collateral, and email marketing, including drip campaigns, via iContact for Salesforce and Firedrum Email Marketing as well as InDesign, Illustrator, and Photoshop for printed materials.Helped increase brand awareness and familiarize the public with self-directed IRAs through the company website, multiple social media platforms, and educational events, including webinars, guest speaking engagements, and workshops. Increased lead generation through Google Adwords pay-per-click campaigns and partnered content with relevant organizations and community experts. Used Google Analytics to gauge success of lead generation and referral network. Used Salesforce CRM for lead tracking and conversion as well as campaign management. Led rebuild of company website(s) on Wordpress including design, content, and copy editing.

Remote

Relocated in April of 2013 and continued creating press releases as necessary to announce new hires and partnerships as well as continued editing, managing, and updating all social media platforms, including Facebook, Pinterest, Twitter, and LinkedIn remotely until DBS was fully acquired by InnerWorkings in 2016.

Irvine, Calif.

Edited, managed, and updated all social media platforms, including Facebook, Pinterest, Twitter, Google+ and LinkedIn. Created press releases, articles, and blog posts as well as edited client presentations and website copy. Photographed all products for the website and company portfolio using personal DSLR and editing via Photoshop.

Gainesville, Fla.

Browsed and selected images from the news wire stream to edit using Photoshop and Photo Mechanic. Read accompanying stories via Citrix software "CCI Newsroom Navigator," condensing stories into succinct summaries for captions with proper AP Style.

Gainesville, Fla.

Shot and edited photos and video of local news and sports via Photoshop, Photo Mechanic, iMovie, Adobe Premier, and Final Cut. Wrote local and campus feature stories. Compiled local and national public records for weekly publication. Promoted to train and manage interns, including creation of a "best practices" manual for education and instruction, in addition to journalistic duties and maintenance of the photography department.

Gainesville, Florida, United States

Sought local, community-involved women as models for Gainesville Magazine. Conceptualized and styled looks for the fashion spread with items borrowed via relationships personally made with local boutiques and national stores. Scouted and booked locations for photoshoots. Finalized spread by writing about the latest women’s fashion trends illustrated in spread, giving credit to the models and the selection of clothes and accessories.

Gainesville, Fla.

Fielded ideas for both the print and digital versions of the magazine. Assisted with photoshoots and retouching, page design, and layout with InDesign and Photoshop, and worked on video components, including an animated intro bumper created in Adobe Flash.

Brandon, Fla.

Marketed Sears Portrait Studio via phone calls and fliers, posed and photographed customers in studio, made minor edits to photos using in-house software, sold customers photo packages and gifts, scheduled shoots. Awarded Photographer of the Month March 2008.

Bachelor Of Science, Journalism

Focus in magazines and multimedia, including photography, videography, design, and web development and publishing. Outside concentrations.

High School Diploma

Earned at least Honor Roll every semester. Completed all four Creative Photography courses offered as well as AP English Language, AP.