Julia Johnson Email & Phone Number

Philadelphia, Pennsylvania, United States

Greater New York City Area

As National Sales Manager of H.BEST brands, I oversaw all department store and ecommerce accounts, for brands including 2(X)IST Men’s Underwear, Activewear, Swimwear, and Accessories, 2(X)IST Women’s, DKNY Men’s Underwear, and Nautica Men’s Underwear. I analyzed retail sales data to identify trends, create style plans, and provide recommendations to enhance business performance. My responsibilities also included transforming the 2(X)IST brand into a full lifestyle portfolio, launching new product lines, presenting at trade shows, and opening new accounts. I analyzed costs and style plans to develop pricing, pack size, and profitability strategies, and managed all business facets, including revenue tracking, order proposals, and account-specific needs for advertising, visual merchandising, and product display.

New York, New York, United States

As a Sr. Account Executive at CKU, I was responsible for over half of the full price volume and led the largest accounts, including Macy's, Amazon, and all e-commerce sites. I forecasted style sales at the SKU level for accurate internal inventory planning and drove revenue growth while managing profitability, exceeding the 2013 net revenue target by 11%. As a product expert, I innovated and communicated niche assortment needs for e-commerce and Macy's exclusivity. I engaged in strategic planning to meet short-term and long-term goals while improving productivity. I analyzed sales and market trends to identify opportunities for growth, improve customer experience, elevate the brand, and increase average unit retail (AUR). Additionally, I created store module planograms by analyzing space, inventory, and sales by style, size, and color while incorporating visual aesthetic needs. As the designated spokesperson for the sales team, I communicated product knowledge and acted as a sales liaison with merchandising and marketing.

Baltimore, Maryland Area

As an Account Manager at Under Armour, I managed the largest volume Department Store account, Dillard's, across all categories of business, including Men’s, Women’s, and Youth Performance. I participated in the launch of the Department Store business, including sales presentations, assortment planning, product rollouts, and visual installs. In a fast-paced environment, I frequently multitasked to deliver growth and reacted to sales in new channels of business. I expanded brand awareness to capture new consumers and elevated and differentiated the product assortment from the Sporting Goods channel. By being informed, direct, customer-focused, and resourceful, I established strong relationships with 21 buyers. I forecasted Dillard's business at the style/color level and actualized and tracked forecasts on a weekly and monthly basis.

As Account Executive at Warnaco's Calvin Klein Underwear, I managed $33M in annual revenue across 5 channels of distribution, including Ecommerce, CK Outlets, Dept Stores, DTC, and B&T. I consistently exceeded sales targets, delivering revenue growth of 21.5%, 10%, 11%, and 21.8% respectively from 2008-2011. I identified sales opportunities and developed tailored initiatives for each channel, including spearheading marketing and merchandising coordination for Ecommerce, managing inventory and product strategies for CK Outlets, maximizing sales via assortment planning and focused fashion buys for Department Stores, and creating assortments and models for Warnaco's Direct to Consumer channel. I drove ecommerce channel growth by over 300% since 2006 and was recognized as a Warnaco All Star in Q3 2008 for outstanding performance.

As a Jr. Account Executive for CKU Men's, I managed a diverse range of sales channels, including the ecommerce channel, two department stores, and the Warnaco owned retail store in Soho. Through my efforts, I was able to achieve significant revenue growth for the brand. Specifically, I was able to increase sales on macys.com by 60% through expanding the product offering and creating a unique CKU online shop concept, which helped the brand achieve the #1 Men's brand status on Freshpair.com with sales growth of 61%. I also successfully doubled sales at the CKU retail store by optimizing space utilization, selecting more productive assortments, and controlling replenishment orders. I played a key role in the re-launch of cku.com in 2007, developing a comprehensive Men's navigation and product map, collection glossary, and editorial content to enhance the overall user experience. Additionally, I conducted thorough analysis of the ecommerce consumer market, carefully anticipating competition to obtain the most effective assortment in this new and rapidly changing channel.

As a Sales Assistant at CKU Men's, I supported the AE in managing four regional department stores and one ecommerce account. I was selected by the marketing team to launch cku.com in 2005, where I utilized my skills in site merchandising and product knowledge to successfully execute the launch. Additionally, I was responsible for tracking weekly sales and stock, analyzing style selling reports, and reacting to trends by implementing product rollouts and style additions. I also managed weekly shipping logs, ensuring that products were on shelves and that ship windows were accurate while resolving any price discrepancies that arose.

Bba, Finance

Activities and Societies: University Honors Program, National Society of Collegiate Scholars, Recipient of Presidential Scholarship, Kappa.

Trailhead Expeditioner, Salesforce Fundamentals

https://trailblazer.me/id/jul-johnson

Salesforce Certified Associate

Activities and Societies: Salesforce Fundamentals, Salesforce Fundamentals Cohorts, Trailhead Virtual BootcampMember of the Salesforce.

Life And Leadership Potentials Training (Lpt)

Acquired expertise in iPEC Core Energy Coaching™ methodology, which aims to address individuals' underlying issues by identifying their.

Bachelor Of Business Administration - Bba, Finance, General