Jules Shin Email & Phone Number

Seoul, South Korea

▪Take responsibility for the leadership and development of Booking.com’s business in South Korea, playing a critical role in driving growth, strategy and operations in the market▪Lead and motivate teams of sales and business development force managed by Market Team Managers▪Create operational plans and prioritize actions for the growth of the country’s business area analyzing performance using available analytics tools and data▪Assist Booking.com BV in marketing its brand name to the key industry players including partners and policy makers▪Role model the organization’s cultural narratives to build a highly engaged, empowered, high-performing teams by coaching and guiding with a consistent direction

Seoul, South Korea

▪Develop and lead the execution of localization strategy of segment 1 markets, aligned with the changing business priorities and regional focuses▪Plan and operate external vendor resources to achieve expected quality and delivery outcomes through RCAs, testing and proposing approaches▪Achieve alignment with key leadership and stakeholders in the region through business performance data and narratives to support identified opportunities▪Manage and allocate internal team capacity responding to evolving track and business requirements for localization in Japan and Korea▪Engage the spread out localization teams in the strategic direction of segment 1 markets localization and its functional role in realizing the commercial ambition▪Act as the bridge between the global and regional teams for localization strategy and process alignment

Seoul, South Korea

▪Completed and submitted the organization review of team structure and roles & responsibilities to answer the business requirements towards Localization▪Developed regional localization strategy and collaboration planning, supporting the regional business ambition of spinning the flywheel of APAC focus markets▪Engaged the regional key leadership and stakeholders for the function of localization in the demand and supply mechanism of regional business▪Created and delivered the program and execution plan of global and regional Localization teams events of 250 people to discuss business goals, roadblocks, and future of localization within the business▪Setup and testing of a new regional role of LQA to connect the central Localization quality framework with regional realization

Seoul, South Korea

▪Set up and led the teams of 15 senior and specialists in multiple markets consisting of Language Specialists, Geo Data Specialists, Content Executives, and Content Moderators that support content development and operation in Korea, Japan, Taiwan and the Philippines▪Mobilized teams to implement the vision of the business and track while positioning them to achieve their professional development goals through coaching and aligning expectations around objectives ▪Played the key role in the regional team in forging relationships, collaborating on strategic projects, aligning goals and resources with global and regional stakeholders - Geo data migration, Unique property content development, Market social media content creation and management▪Delivered the up-skilling project of the Content Executives in the region with the new requirements of visual, descriptive and geo content management needs, with the completion of trainings and reviews of process establishment

Seoul, South Korea

▪Developed linguistic and cultural standards and guidelines, defining quality expectations for the Korean language across the whole localized user experience▪Localized the Korean version of the Booking.com product, programs, services and communications and ensured the highest quality of content by managing the QAs of the Korean content created by internal and external resources▪Generated market research through data collection and analysis designed to optimize the effectiveness of the product and the services offered to the Korean customers

Seoul, South Korea

▪Owned the quality of final publication of all documents for large-scale events as global conferences and summits, ensuring the editorial accuracy, consistency, and tone of voice for communication materials, speeches, website contents, newsletters, event scenarios, proposals, letters and publication

Cambridge, Massachusetts, Usa

▪Oversaw different aspects of education quality and teaching delivery mainly focusing on curriculum, instruction, assessment, professional development, liaising with internal and external stakeholders ▪Co-wrote the course materials with publication of the series in 2010 *SEI TOEFL Speaking Intermediate. Pagoda Books (ISBN: 978-89-963481-7-7)

Seoul, South Korea

▪Worked with brands in the development of digital and traditional brand strategies with deep dives into the competitive marketplace and companies to identify opportunities▪Developed, presented and negotiated proposals, and managed delivery of full integrated marketing campaigns involving the assets for TV, digital, print, OOH and social channels, overseeing the aspects of concept development, budget and timeline execution, production, media buying strategies, and reporting

Seoul, South Korea

▪Executed and managed digital advertising campaigns overlooking all aspects of advertising campaigns from concept development, budget and timeline planning, media mix strategy, developing creatives and outcome report analysis for the future digital campaign needs

Master’S Degree, Teaching English As A Second Or Foreign Language

Thesis: Theme Based Instruction and Learner Motivation Practicum: Lecturer, Nelson Mandela Metropolitan University, Port Elizabeth, South.

Bachelor’S Degree, English Language And Literature & International Business

Visiting Student: University of California, Davis, CA, USA, 2002-2003 academic year