Jules Ochoa, M.S. Email & Phone Number

Dallas, Tx, Us

Plano, Texas, United States

- Lead a team of four researchers to effectively serve a product organization of over 100 people across six verticals. Established an effective and efficient ReOps practice and evangelized research across the organization.- Quantified the UX Research Team’s value and impact on the organization in terms of annual recurring revenue (ARR) and customer churn rate mitigated. Prioritized features in collaboration with Sales and Product Owners based on ARR and churn rate metrics to create product comparative advantages.- Acted as the primary UX point of contact and voice of the user for the conceptualization, development, and deployment of a Developer Portal that increased revenue by $360,000 in the first six months and is projected to increase to $700,000+ by end of fiscal year..- Expanded the company’s qualitative methodologies by implementing Moderated Usability Testing, Discovery Interviews, Focus Groups, and Contextual Inquiries. Performed weekly workshops and built Confluence process documentation to train UX Research and Design Team on methodologies in practice. - Identified and addressed the need for more comprehensive usability metrics within Sales Cycles by implementing benchmarks with the System Usability Scale (SUS) and the NASA Task Load Index (TLX).- Spearheaded an initiative to build empathy and cross-functional alignment through the development of organization-wide quantitative personas that included custom voice-overs and visuals.

Federal UX Research Coordinator:- Developed, executed, and reported on a usability test, focus group, and survey every two months on a large government contract resulting in insights that directed the development team’s feature creation for a higher overall System Usability Score (SUS).- Utilized data analysis methodologies including multiple regression analysis, ANOVA, and cluster analysis on end-user feedback to inform the refinement of system configurations. Presented findings and fielded questions from 100+ stakeholders during biweekly meetings.- Collaborated with Subject Matter Experts, Scrum Masters, Product Owners, and Developers to redesign the Information Architecture (IA) present in a Commercial Off The Shelf (COTS) product. Acted as the final decision owner for IA changes and the main point of contact across the 150+ person contract.Federal Scrum Master & Program Manager:- Led a team of six developers to virtualize an on-premises client application in a high-security enterprise environment with the goal of faster database connections and better login UX.- Acted as temporary technical lead. Independently researched and implemented an in-depth understanding of cloud computing and virtualization requirements.- Developed and conducted two user acceptance tests and two surveys to both validate networking configurations and identify user pain points for remediation. Successfully identified and remediated a networking requirement and user pain points that resulted in 92% of users identifying the system as better than the previous.- Reported weekly to Federal stakeholders on the team’s progress and impediments. Continually aligned internal team and stakeholder understanding of requirements and documentation to minimize scope creep and improve the efficiency of working sessions.

Austin, Texas, United States

- Conducted tree tests and card sorts to redesign the information architecture of the family business’s website. Remediated unintuitive navigation paths with results from the card sort. Facilitated follow-up behavioral interviews with testers to validate changes and uncover any additional pain points.- Oversaw the redesign of the family business’s website. Worked with the design director to incorporate user needs and coordinated efforts with the marketing manager and founder to ensure all changes were reflected across the business.- Participated in monthly business development meetings with topics including pricing structure, content development, client and professional outreach, marketing plans, and general operations.- Designed a 12-lesson-long educational workshop including videos, notes, and custom images for individuals with ADHD that continually generated a 45.5% net profit margin.

- Conducted field interviews and skill assessments to identify primary testing pain points for students. Extracted relevant content from nearly 250 pages of published literature to design a new virtual learning experience.- Utilized iterative design prototyping and user testing with the target population to ensure content comprehension reached at least 80% accuracy with the virtual learning experience.- Performed data analytics on the question difficulty, question discrimination, and standard deviations of student performance on current skill assessments used to measure and report student success. A/B testing and analytical findings were used to construct a new skill assessment with a standardized range of question difficulty to more accurately measure student performance.- Drove improvement efforts to increase the efficiency of student success tracking spreadsheets for internal use and university reporting. Performed behavioral observations to identify areas for automation and reorganization that decreased data input times from one hour per class to five minutes.

The Learning Center - Sage Hall

- Developed and taught a 6-week-long GRE Prep course utilizing known behavior principles to ensure higher comprehension and testing scores than in previous classes.- Designed curriculum specific to tutee's needs including ESL students, students with various learning disabilities, and hearing impairments.

Dallas/Fort Worth Area

- Utilized environmental design techniques to elicit and shape vocal imitation of 15+ sounds in a three-year-old child with autism spectrum disorder who, previously, only vocalized one sound.- Modified treatment protocols, facilitated communication between team members, and trained other junior team members to increase program fidelity.- Established and advanced strong communication with the client’s guardians. The client's guardian specifically requested for me to be on their child’s treatment team. Translated to the client’s guardians the value of the skills taught and advised a plan for the transition of skills practice in their home environment.- Assisted in the development of four training protocols for children with autism spectrum disorder. Ensured skill-building protocols were improved while balancing client insurance requirements.

Dharamsala, India

I studied meditation, mindfulness, and forgiveness with Tibetan Monks for 6 weeks in order to construct a model of stress reduction for western cultures. This model was based off of the many forgiveness (forbearance) practices the monks use. It defines two kinds of stress: emotional stress and task stress. In order to achieve the ultimate goal of this model - reducing overall stress - it first aims at reducing the emotional stress in one's life. It does this through specific meditations practiced by monks that facilitate the growth of personal reflection and compassion. By controlling and consciously subsiding any trigger that can spark strong emotions like anger and fear, one's emotional stress will slowly be reduced and it will leave much more mental bandwidth to plan, prioritize, and execute any tasks that need to be completed. The bottom line of this model is based on reducing your emotional stress in order to create more room for other stressors to be relieved.

Master Of Science - Ms, Behavior Analysis, Gpa 4.0/4.0

Activities and Societies: Neurobehavioral Laboratory, Neuroplasticity and Repertoire Restoration Laboratory (NRRL), The Organization.

Bachelor Of Arts - Ba, Biology - Cell Biology/Neuroscience, Magna Cum Laude, Gpa: 3.61/4.0

Activities and Societies: VP of Jazz Workshop, Leader/Musical Director of Jazz Combo, Clark Bars, Clark University Musical Theater, Radio.

High School

Activities and Societies: Concert Band, Jazz Band, Swim Team