Julia Bye

Julia Bye Email and Phone Number

Senior Director of Account Strategy at SmartBug Media @ SmartBug Media
newport beach, california, united states
Julia Bye's Location
Greater Minneapolis-St. Paul Area, United States
About Julia Bye

I am an experienced Marketing Strategist specializing in content and inbound marketing with a demonstrated history of working within the HubSpot platform. Skilled in Search Engine Optimization (SEO), Market Research, Data Analytics, and Client Management, my goal is to create a frictionless user experience that drives leads and results for my clients.

Julia Bye's Current Company Details
SmartBug Media

Smartbug Media

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Senior Director of Account Strategy at SmartBug Media
newport beach, california, united states
Employees:
52
Julia Bye Work Experience Details
  • Smartbug Media
    Senior Director Of Account Strategy
    Smartbug Media Jan 2025 - Present
  • Smartbug Media
    Director, Marketing Strategy
    Smartbug Media Oct 2021 - Jan 2025
    Remote
    With over 300 team members, 1,200+ professional certifications, 9 certified trainers, and 100% of HubSpot's advanced accreditations, we're the only HubSpot partner with the breadth of service, depth of expertise, and proven track record of success to support customers throughout the entire lifecycle across industry-leading technology platforms.- Manage a team of 10-15 Marketing Strategists and Specialists as they oversee 25-30client accounts in SaaS, security, finance, education, transportation, and constructionfields.- Supervise the delivery of high-quality marketing, sales enablement, account basedmarketing and revenue operations campaigns that drive revenue and customer retentionfor our clients. - Use project management tool Teamwork to support team delivery of client work with astrong emphasis on sprint planning and managing multiple projects simultaneously.- Support team in crafting and telling a data story to clients via monthly and quarterlyreporting, building marketing dashboards and internal team trainings- Work together with AVP to build an outstanding culture and recruit and mentor amarketing team aligned with company values.
  • Smartbug Media
    Senior Marketing Strategist
    Smartbug Media Apr 2021 - Oct 2021
    Remote
    SmartBug Media is a nationally recognized inbound marketing agency working to make clients successful in inbound marketing, creative, conversion rate optimization, growth-driven design, web design, PR, and sales enablement. We assist businesses in generating leads, increasing awareness, and building brand loyalty.Served as strategic account leader, working with senior client executives to define goals, as well as develop and execute end-to-end demand gen programs and campaigns that reach the right targets in the right part of the sales funnel at the right time.Oversaw a team of 4-6 Marketing Strategists and Specialists as they recommended and executed data-driven marketing strategies–including content, web, SEO, social media, and marketing automation.Awarded a HubSpot Impact Award for work in healthcare industry. My strategies resulted in: - A 400% increase in new monthly contacts- A 302% increase in average monthly online consultation requests - A 500% increase in organic traffic
  • Smartbug Media
    Marketing Strategist
    Smartbug Media Feb 2019 - Apr 2021
  • Pavilion
    Member
    Pavilion Jan 2022 - Present
    Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.
  • Storyteller Media + Communications
    Marketing Account Strategist
    Storyteller Media + Communications Sep 2017 - Feb 2019
    Greater Minneapolis-St. Paul Area
    -Develop quarterly inbound marketing strategies for clients across broad industries based on analytics and revenue-driven goals. - Function as point of contact for clients to ensure satisfaction and return on investment.- Consistently audit and analyze HubSpot data to identify opportunities for improvement or growth. - Develop lead scoring and management systems for clients working closely with their sales team with a CRM- Manage an Associate Account Strategist and a Content Associate as they produce strategic content and nurturing campaigns for clients.- Produce PPC campaigns on Google AdWords and Facebook to further promote inbound marketing efforts
  • Storyteller Media + Communications
    Associate Account Strategist
    Storyteller Media + Communications Sep 2016 - Sep 2017
    Greater Minneapolis-St. Paul Area
    - Created marketing campaigns for various stages of the sales funnel paired with nurturing emails to convert the optimal number of visitors into sales qualified leads.- Identified strategic keywords and produced quarterly content calendars.- Copy-edited, optimized, published, and socialized blog content for clients across industries to drive organic traffic.- Communicated data and reporting of marketing results with clients on a bi-monthly basis.
  • Pike Systems, Inc.
    Director Of Marketing
    Pike Systems, Inc. May 2013 - Sep 2016
    - Developed and executed industry-specific marketing plans based on target audiences- Constructed focused landing pages paired with Google AdWords to drive new customer traffic to websites - Managed social media, ie. Facebook, Twitter, Yelp, Google +, Blog- Utilized Adobe Illustrator and Photoshop to generate flyers and mailings, and iMovie to create custom video-Created and distributed Constant Contact emails on a daily basis to build customer loyalty and confidence in our solution and training methods- Maintained and updated company websites to improve SEO rankings; utilize Google Analytics as a tool to track improvements- Worked remotely from New York from October 2013 to October 2015
  • Taylor Hodson
    Account Executive / Recruiter
    Taylor Hodson Jan 2014 - Sep 2015
    Greater New York City Area
    - Sourced active and passive candidates for administrative and executive level support positions; utilized techniques such as online postings, cold calling, networking, and social media recruiting- Qualified potential candidates by conducting thorough phone screens and in-person meetings- Managed candidates through the entire interview process; edited and revised resumes, coordinated interview logistics, assisted with pre-interview preparation, completed reference checks, facilitated the negotiations and closing offers- Maintained and updated applicant tracking database
  • Chicago Fashion Incubator
    Assistant To The Executive Director
    Chicago Fashion Incubator Jan 2011 - Oct 2013
    Chicago, Il
    - Assisted the Executive Director with day-to-day operations- Maintained calendars for Executive Director, Director of Design, and 6 Designers in Residence - Developed curriculum workshops for designers- Planned industry events and buyers presentations- Managed seating and ticketing for 800 attendees during Fashion Focus Chicago headlining show
  • Supreme Novelty Fabrics
    Textile Designer And Marketing Coordinator
    Supreme Novelty Fabrics Mar 2012 - May 2013
    Chicago, Il
    - Developed and produced original custom prints for store line and businesses- Planned and executed Chicago-land student fashion design competitions- Represented fabric mills for Chicago area- Organized development of new company website- Composed and distributed company newsletters and sales promotions- Managed social media, ie. Facebook, Twitter, Yelp, Pinterest, Google +, Blog- Assisted customers in fabric selection based on project

Julia Bye Education Details

Frequently Asked Questions about Julia Bye

What company does Julia Bye work for?

Julia Bye works for Smartbug Media

What is Julia Bye's role at the current company?

Julia Bye's current role is Senior Director of Account Strategy at SmartBug Media.

What schools did Julia Bye attend?

Julia Bye attended Columbia College Chicago, Elon University.

Who are Julia Bye's colleagues?

Julia Bye's colleagues are Erin Hardy, Alicia Vásquez, Catherine Héroux, Tyler Spencer, Ivan Validzic, Caldrick J. Broussard, Boris Palacios.

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