Julia Bye
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Julia Bye Email & Phone Number

Senior Director of Account Strategy at SmartBug Media at SmartBug Media
Location: Greater Minneapolis-St. Paul Area, United States 11 work roles 2 schools
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Current company
Role
Senior Director of Account Strategy at SmartBug Media
Location
Greater Minneapolis-St. Paul Area, United States
Company size

Who is Julia Bye? Overview

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Julia Bye is listed as Senior Director of Account Strategy at SmartBug Media at SmartBug Media, a with 52 employees, based in Greater Minneapolis-St. Paul Area, United States. AeroLeads shows a matched LinkedIn profile for Julia Bye.

Julia Bye previously worked as Senior Director of Account Strategy at Smartbug Media and Director, Marketing Strategy at Smartbug Media. Julia Bye holds Post Bachelors Certificate Of Major, Fashion/Apparel Design from Columbia College Chicago.

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SmartBug Media

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Profile bio

About Julia Bye

I am an experienced Marketing Strategist specializing in content and inbound marketing with a demonstrated history of working within the HubSpot platform. Skilled in Search Engine Optimization (SEO), Market Research, Data Analytics, and Client Management, my goal is to create a frictionless user experience that drives leads and results for my clients.

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SmartBug Media
Smartbug Media
Senior Director of Account Strategy at SmartBug Media
newport beach, california, united states
Employees
52
AeroLeads page
11 roles

Julia Bye work experience

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Senior Director Of Account Strategy

Current
Jan 2025 - Present

Director, Marketing Strategy

Remote

With over 300 team members, 1,200+ professional certifications, 9 certified trainers, and 100% of HubSpot's advanced accreditations, we're the only HubSpot partner with the breadth of service, depth of expertise, and proven track record of success to support customers throughout the entire lifecycle across industry-leading technology platforms.- Manage a team of 10-15 Marketing Strategists and Specialists as they oversee 25-30client accounts in SaaS, security, finance, education, transportation, and constructionfields.- Supervise the delivery of high-quality marketing, sales enablement, account basedmarketing and revenue operations campaigns that drive revenue and customer retentionfor our clients. - Use project management tool Teamwork to support team delivery of client work with astrong emphasis on sprint planning and managing multiple projects simultaneously.- Support team in crafting and telling a data story to clients via monthly and quarterlyreporting, building marketing dashboards and internal team trainings- Work together with AVP to build an outstanding culture and recruit and mentor amarketing team aligned with company values.

Oct 2021 - Jan 2025

Senior Marketing Strategist

Remote

SmartBug Media is a nationally recognized inbound marketing agency working to make clients successful in inbound marketing, creative, conversion rate optimization, growth-driven design, web design, PR, and sales enablement. We assist businesses in generating leads, increasing awareness, and building brand loyalty.Served as strategic account leader, working with senior client executives to define goals, as well as develop and execute end-to-end demand gen programs and campaigns that reach the right targets in the right part of the sales funnel at the right time.Oversaw a team of 4-6 Marketing Strategists and Specialists as they recommended and executed data-driven marketing strategies–including content, web, SEO, social media, and marketing automation.Awarded a HubSpot Impact Award for work in healthcare industry. My strategies resulted in: - A 400% increase in new monthly contacts- A 302% increase in average monthly online consultation requests - A 500% increase in organic traffic

Apr 2021 - Oct 2021

Member

Current

Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Jan 2022 - Present

Marketing Account Strategist

Greater Minneapolis-St. Paul Area

-Develop quarterly inbound marketing strategies for clients across broad industries based on analytics and revenue-driven goals. - Function as point of contact for clients to ensure satisfaction and return on investment.- Consistently audit and analyze HubSpot data to identify opportunities for improvement or growth. - Develop lead scoring and management systems for clients working closely with their sales team with a CRM- Manage an Associate Account Strategist and a Content Associate as they produce strategic content and nurturing campaigns for clients.- Produce PPC campaigns on Google AdWords and Facebook to further promote inbound marketing efforts

Sep 2017 - Feb 2019

Associate Account Strategist

Greater Minneapolis-St. Paul Area

- Created marketing campaigns for various stages of the sales funnel paired with nurturing emails to convert the optimal number of visitors into sales qualified leads.- Identified strategic keywords and produced quarterly content calendars.- Copy-edited, optimized, published, and socialized blog content for clients across industries to drive organic traffic.- Communicated data and reporting of marketing results with clients on a bi-monthly basis.

Sep 2016 - Sep 2017

Director Of Marketing

- Developed and executed industry-specific marketing plans based on target audiences- Constructed focused landing pages paired with Google AdWords to drive new customer traffic to websites - Managed social media, ie. Facebook, Twitter, Yelp, Google +, Blog- Utilized Adobe Illustrator and Photoshop to generate flyers and mailings, and iMovie to create custom video-Created and distributed Constant Contact emails on a daily basis to build customer loyalty and confidence in our solution and training methods- Maintained and updated company websites to improve SEO rankings; utilize Google Analytics as a tool to track improvements- Worked remotely from New York from October 2013 to October 2015

May 2013 - Sep 2016

Account Executive / Recruiter

Greater New York City Area

- Sourced active and passive candidates for administrative and executive level support positions; utilized techniques such as online postings, cold calling, networking, and social media recruiting- Qualified potential candidates by conducting thorough phone screens and in-person meetings- Managed candidates through the entire interview process; edited and revised resumes, coordinated interview logistics, assisted with pre-interview preparation, completed reference checks, facilitated the negotiations and closing offers- Maintained and updated applicant tracking database

Jan 2014 - Sep 2015

Assistant To The Executive Director

Chicago, Il

- Assisted the Executive Director with day-to-day operations- Maintained calendars for Executive Director, Director of Design, and 6 Designers in Residence - Developed curriculum workshops for designers- Planned industry events and buyers presentations- Managed seating and ticketing for 800 attendees during Fashion Focus Chicago headlining show

Jan 2011 - Oct 2013

Textile Designer And Marketing Coordinator

Chicago, Il

- Developed and produced original custom prints for store line and businesses- Planned and executed Chicago-land student fashion design competitions- Represented fabric mills for Chicago area- Organized development of new company website- Composed and distributed company newsletters and sales promotions- Managed social media, ie. Facebook, Twitter, Yelp, Pinterest, Google +, Blog- Assisted customers in fabric selection based on project

Mar 2012 - May 2013
Team & coworkers

Colleagues at SmartBug Media

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2 education records

Julia Bye education

Ba In Art, Digital Arts

Activities and Societies: Alpha Xi Delta, Head Staff to New Student Orientation, Club Equestrian Team, Intramural Field Hockey

FAQ

Frequently asked questions about Julia Bye

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What company does Julia Bye work for?

Julia Bye works for SmartBug Media.

What is Julia Bye's role at SmartBug Media?

Julia Bye is listed as Senior Director of Account Strategy at SmartBug Media at SmartBug Media.

Where is Julia Bye based?

Julia Bye is based in Greater Minneapolis-St. Paul Area, United States while working with SmartBug Media.

What companies has Julia Bye worked for?

Julia Bye has worked for Smartbug Media, Pavilion, Storyteller Media + Communications, Pike Systems, Inc., and Taylor Hodson.

Who are Julia Bye's colleagues at SmartBug Media?

Julia Bye's colleagues at SmartBug Media include Frederic Fauvel, Cassie Schauble, Félix Demers, Brooke Tucker, and Axelle Le Luel.

How can I contact Julia Bye?

You can use AeroLeads to view verified contact signals for Julia Bye at SmartBug Media, including work email, phone, and LinkedIn data when available.

What schools did Julia Bye attend?

Julia Bye holds Post Bachelors Certificate Of Major, Fashion/Apparel Design from Columbia College Chicago.

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