Julia Sanders Email & Phone Number

Dallas, Tx

As the Chief Marketing Officer of AT&T Cybersecurity, I led the marketing and sales strategy for a $700M+ portfolio. I directed a cross-functional team covering all Go-to-Market (GTM) aspects, from strategy definition to lead generation, content creation, customer evangelism, market insights, and sales execution. A key achievement in my role was establishing the AT&T–WillJam Ventures joint venture, LevelBlue. I also spearheaded the creation of new brands through comprehensive market research, strategic brand positioning, and compelling brand narratives, executing flawless brand launch campaigns across all marketing channels to drive significant brand awareness and customer acquisition.My collaboration with C-suite leaders (CTO, COO, CSO) and external partners was crucial in developing and optimizing portfolio strategies to ensure exceptional customer service. I oversaw a comprehensive global specialty sales organization, encompassing diverse segments such as Enterprise, Public Sector (GEM/FED/SLED), Mid-Market/SMB, and Indirect Channels (MSSP, Solution Providers, Tech Distributors). Under my leadership, we achieved revenue and production targets, driving over $20M in new monthly revenue annually.In addition, I worked closely with Product Management, Sales, CSO, and third-party suppliers to optimize cybersecurity services, driving automation and strategic initiatives to enhance customer satisfaction and operational efficiency.

Dallas, Tx

As the Assistant Vice President of Product Management and Development, I spearheaded the development of the Network Security portfolio strategy, ensuring alignment with overall business objectives. I directed all business aspects of the Network Security portfolio, from strategy definition and business development to product development and sales enablement, achieving revenue targets and profitability. By forging collaborative partnerships with Marketing, Sales, CSO, third-party suppliers, and cross-functional teams, I drove portfolio strategy, automation initiatives, service optimization, and superior customer service. Additionally, I oversaw revenue generation, expense management, performance evaluations, HR matters, and overall employee guidance, ensuring a high-performing and motivated team.

Dallas, Texas, United States

In my role serving as the Assistant Vice President of Global Cybersecurity Operations at AT&T, I oversaw the design, provisioning, monitoring, maintenance, and management of security solutions. Leading a global team of over 300 members, I championed customer satisfaction by driving portfolio strategy, automation initiatives, and service optimization in collaboration with stakeholders across Product Management, Sales, CSO, and cross-functional teams. My efforts elevated service delivery through comprehensive support, including product assistance, engineering and implementation, site acceptance, fault and incident response, security policy management, platform expertise, and audit and compliance.

Dallas, Texas, United States

From March 2021 to September 2021, I was honored to be chosen to serve as the Acting Vice President of Global Cybersecurity Operations at AT&T. Here, I made an impression by directing a geographically dispersed, 24/7/365 team across nine countries, providing comprehensive global operations support for a vast cybersecurity services portfolio serving over 7,000 global customers and managing more than 30,000 devices. I expanded our service offerings to include both standard and custom premise, network, and cloud solutions, catering to Commercial and Government clients alike. I spearheaded the design, provisioning, monitoring, maintenance, and management of security solutions for a diverse customer base, including government, commercial, EMEA restricted, and Systems Integrator accounts. My focus on customer satisfaction drove portfolio strategy, automation initiatives, and service optimization in collaboration with Product Management, Sales, CSO, and cross-functional teams. I championed exceptional customer service by ensuring seamless product support, service delivery engineering and implementation, site acceptance, fault and incident response, policy management, and audit and compliance.

Dallas, Texas, United States

As the Assistant Vice President of Business Development for AT&T Cybersecurity, I led strategic initiatives that spanned messaging development, sales enablement, and the growth of our third-party ecosystem. My efforts were instrumental in alliance development, M&A assessments, and executing the successful 2018 acquisition and integration of AlienVault, which laid the foundation for AT&T Cybersecurity as a distinct business unit. I forged strategic partnerships across Legal, Finance, Strategy, Corporate Development, Procurement, Marketing, Sales, and Product Management to ensure alignment and deliver high-value opportunities. Leading negotiations with external partners, I structured contractual agreements and Go-to-Market strategies. Additionally, I architected and launched the AT&T Cybersecurity Supplier Management Program, establishing governance and driving funded marketing and development initiatives for our third-party ecosystem.

Dallas, Tx

As the Director of Market Development for Business Marketing at AT&T, I led the charge in developing our Cloud Networking portfolio, AT&T NetBond. My role was pivotal in crafting the strategy and execution framework that established a robust partner ecosystem, propelling AT&T to the forefront of cloud networking services. I fostered a collaborative environment, bridging Legal, Finance, Strategy, CTO, Labs, IT, Procurement, Marketing, Sales, and Network Operations to define strategic initiatives, identify high-impact alliance opportunities, and secure leadership alignment. Through these efforts, I championed the growth of a thriving partner ecosystem, built strong cross-functional relationships, and served as a trusted liaison to our leadership teams.