Julia (. Email & Phone Number

New York, NY, US

Menlo Park, CA, US

Ray-Ban Meta Smart Glasses

New York, US

Growth Creative Strategy, Digital Integrated Campaigns, Branded Content + Creator Marketing, New Audience Development

New York, US

Go-To-Market Strategy + Integrated 360 Campaigns, Creator Strategy

New York, US

Bike Software Feature Launches + GTM, Portfolio Product Positioning

New York, NY, US

Campaigns, Go-To-Market Strategy, Creator + Content Strategy

New York, NY, US

Brooklyn, NY, US

• Managed 25+ cross-channel partnerships ranging from $50k-$1MM+ in revenue; responsible for ensuring consistent strategy, execution, implementation and optimization across clients, internal teams, and third-party.
• Owned end-to-end influencer program; sourced talent, negotiated 150+ contracts & rates and managed $10MM+ budget.
• Established content deliverables helping to build relevance, trust, engagement, and purchase intent for brand partners, which resulted in +25% growth YoY in brand partner media plans.
• Served as a project manager for development & execution of digital products including, custom shoppable content, videos, emails, and advertising units.
• Re-designed the reporting process leading to a 12% increase in accuracy and reduction of management time. 2018 Webby winner for best social and best podcast.

Brooklyn, NY, US

New York, New York, US

• Horizon Next, Direct Marketing
• Enacted >$50MM national and local media plans to help generate each client’s lead volume; increased leads by, on average, 35% YOY.
• Assisted in automotive client’s offline media growth by expanding their presence from 12 local markets to 42 by 2016 year-end.
• Developed bi-quarterly brand health campaigns, which increased unaided brand recall from 4% to 12%.
• Aided in the RFP process for new business pitches, organized competitive data and developed mock media strategies, which led to 6 new health & wellness and e-commerce client partnerships.

New York, New York, US

Horizon Next, Direct MarketingStrategic Planning, Account Management, Internal Relationship Management

Baltimore, MD, US

• Aided in the creative development process for events materials, compiled event impact tracking, as well as key insights report for senior management.
• Supported the social media manager to plan and execute a multi-channel social media calendar for community events, monitored key performance indicators associated with event social media communications, and developed.
• Tracked branch-level sponsorship applications, reviewed to confirm they met the program criteria, ordered event materials, and ensured they were shipped timely.

Baltimore, MD, US

Marketing, sales and management student-run organization.Events included:Lululemon Stretch & Shop ($1,200+ in sales)A Night of Networking Speakers included:Joe Markwordt, Regional VP of Sales: Salesforce.comEd Burchell, VP of Strategic Partnership & Sales: Baltimore Raven's

Cary, NC, US

• Assisted with recruitment efforts for clients by helping to implement culture-focused strategies to find the best fit candidates for the companies enduring success, checking references, and leading pre-interview phone.
• Analyzed clients’ performances, providing a foundation for quality hiring, optimal organizational development, and effective planning and leadership while ensuring confidentiality.
• Supported team-building exercises for clients by helping to lead sessions, assessing individualized analytical data, and applying it to various activities that work to enhance communication among team-members.

New York, New York, US

• Supported recruitment efforts for intern and junior level positions by posting job descriptions, reviewing resumes, scheduling prospective candidates, conducting preliminary phone screenings, and helping to lead.
• Aided in the hiring and onboarding processes by checking references and preparing new hire packets for orientation.
• Complied agency competitor report, millennial and onboarding research and assisted with confidential projects while ensuring legal compliance.
• Assisted the HR team with various agency initiatives to help employ a positive company culture.
• Participated in intern project, creating a collaboration with a client and like-minded brand, which was then presented to the entire agency.

New York, New York, US

• Conducted market research identifying new potential customers and market segments to generate new sales leads.
• Performed direct e-mail marketing by writing and interacting with key existing customers to cross-sell additional products.
• Created and posted daily content for Twitter and Google+, created a Pinterest board for the firm, and trained staff on the use of Instagram to increase the firm’s social media presence and to generate awareness about.

Upland, CA, US

• Creatively marketed and promoted the company using various platforms to gain supporters.
• Received Brand Ambassador award for best post on Instagram.

• Assisted with lessons, recreational activities, and discipline which lead to three offers for year-round employment.

• Collaborated in revitalizing the club to provide passionate psychology students the opportunity to be involved outside of the classroom. Planned and facilitated various events including service, discussion meetings.

Bachelor'S Degree, Psychology

Marketing

Education record