Julia Hall Email & Phone Number

• Create and execute strategic marketing plans for Norton's sociology and cultural anthropology list.
• Track top 40 situations and collaborate with regional sales managers, sales specialists, and sales reps on effectively increasing market share.
• Market development for forthcoming titles including marketing reviews and surveys, in-person calls with instructors.
• Manage key adopters of Norton's texts, as well as devise and implement short and long-term strategies for key competitive adoptions.
• Motivate, train, and support Norton's sales force with the right marketing message and sales tools.
• Build brand awareness of Norton's sociology and cultural anthropology titles through social media, virtual webinars, author events, and focus groups.

Baltimore, Maryand

• Developed and maintained relationships with academic faculty to assess individual and departmental needs, and promote Norton’s books and media to current and prospective adopters. On college campuses daily making 10-15.
• Grew revenue and increased adoption rates by 40% across territory.
• Collaborated with editors, marketing managers, and specialists to provide solutions for faculty and think creatively about how to win business.
• Worked with faculty to promote Norton media and technological solutions to enhance classrooms (traditional and online) and support student learning. Helped instructors set up and implement the technology and facilitate.
• Provided customer service to current and potential adopters.
• Hosted presentations, media and teaching workshops, and book fairs.

Cambridge, Massachusetts

- Provided support to the marketing and publicity teams across their campaigns including assisting with and organising events and accompanying authors to events and interviews, creation of social media campaigns and assets- Represented Da Capo and Lifelong books at trade shows and conferences- Ownership of some marketing and publicity campaigns including.

Master'S, Writing, Literature, And Publishing

Bachelor'S Degree, Journalism And French