Marketing Analyst
Curitiba, Paraná, Brasil
Multi-brand women's retail, with a wide range of brands of the clothing and accessories segments, with temporary collaborations of footwear collections and home and decoration items. | Analyzed social media data to identify trends and patterns in user engagement, resulting in a 15% increase in social media engagement for the company.| Conducted statistical analysis on customer engagement data from promotional events, leading to a 26% overall increase in customer engagement.| Developed and implemented an efficient data management system to streamline administrative tasks, reducing backlog by 18% and improving data accessibility.| Maintained and updated comprehensive spreadsheets, databases, and inventories with accurate statistical, financial, and non-financial information, ensuring precise tracking of departmental expenses and achieving a 22% reduction in errors.