Julia Lam Email & Phone Number

• Manage external and internal communications between customers/brokers and cross functional teams to meet customer’s expectations and ensure requests are delivered in a seamless manner (i.e. new item launch, innovation and promotional activities).• Key point-person to manage customer portals pulls and provide insights to demand planning team to improve forecast accuracy.• Lead the SKU discontinuation process with cross functional teams to reduce packaging liability after the items are discontinued. • Assist in strategy planning and budget creation for the major Canadian accounts across all categories.• Collaborate in building category and business reviews for National Account Managers to present at meetings with brokers and customer.

• Enhanced and developed various models for reporting that give internal stakeholders easier and convenient access to the latest results, such as Daily Sales Report and Cost Centre Tracking Report, identifying variances to plan.• Created the Sales Tracker showing LE, budget, forecast, prior years and actuals, with tool used by multiple departments for developing the budget, variance analysis, and other ad hoc requests.• Compiled, distributed, and maintained sales reports, sales analysis, and sales information requests for internal staff on demand in a timely fashion.• Collaborated with Commercial Finance Manager initiating pricing changes, clearing aging inventory and maintaining margin models. • Provided POS insights from Sobeys IRI and US Nielsen data to identify trends and assist sales team for business planning.

• Developed Microsoft Power BI dashboards that provide insights for stakeholders to take strategic business actions.• Managed POS data from all retailers to ingest into Power BI (i.e. Walmart - Retail Link, SDM / LCL - TopShelf Precima, Costco - CRX, Sobeys IRI, etc).• Collaborated with tech team and cross functional teams to ensure Power BI platform is working seamlessly for POS, shipments, inventory and forecast data.• Supported Business Intelligence Manager in ad hoc projects to meet business objectives.

Ontario, Canada

• Developed Top to Top scorecards, innovation tracker and weekly POS report to monitor business plan for the account teams.• Trangulated Customer POS (Precima TopShelf), Nielsen, and other Syndicated data to identify opportunity gaps/proposed actions to resolve.• Worked collaboratively with Sales Revenue Management team to identify promotional opportunity and improvement.• Guided the Retail Development team to evaluate and improve in-store conditions, new product launch, promotional plans implementation, planogram, and secondary display compliance for brands with appropriate performance metrics.

• Conducted research and analytics for assigned accounts that helped to promote retailer category growth and Pfizer brand development.• Obtained and tracked competitive pricing for key competitors and National & Regional accounts.• Analyzed and used AC Nielsen market data to reach quickly on market changes.

• Communicated the direction of the department to achieve merchandising, execution and promotional standards.• Maintained vendor relationships and ensured all vendor negotiated deals met margin expectations for categories.• Held in-depth knowledge of OTC category (this includes Cough & Cold, Analgesics, Stomach, Allergy, Women’s health, Medical skin, Medical hair, Medical supplies, Pharmasystems, Smoking Cessation and Diabetic, Incontinence); provided efficient support to team members and category manager.• Monitored and analyzed category performance and advised changes when necessary. Performed lost sales analysis and DC pushes where necessary.• Supported team and category manager in achieving profitable growth, sales and market share for the Health and Wellness Unit.• Maintained promotional price at store level to ensure store profitability.• Conducted pricing research to ensure alignment with category strategy.• Conducted post-mortem review of category and planogram performance.

• Supporting the Category Manager in achieving target sales, market share and profitability to meet category objectives.• Monitored developments that may have an impact on category products or performance, and propose actions to capitalize on emerging opportunities.• Monitored expenditures and resolved variance to budget.• Provided input into the development of the annual category budget and contributed to category plans.• Reported to Direct Manager and Director, OTC Health, responsible for the listing, procurement, promotion and advertising of OTC products.• Heavily involved in the successful launch of Planogram which designed to instruct retail store on product display.

• Used the newly implemented systems (JDA and SAP) and worked with Category Management team members to forecast and replenish products according to marketing plans and programs defined by the Category Management team.• Analyzed the flow of product, according to collaboratively developed forecasts, through Supply Chain from vendors through to the store. Main goal is to ensure the right product is in the right place at the right time. Extensive problem solving experience, conducting and identifying root cause analysis, escalating issues as necessary.• Worked with Transport, Distribution and Vendors to co-ordinate flow of goods through the network.• Undertook process improvement efforts, primarily with vendors and advanced systems, focused on improving KPI’s. • Managed code date and stale date issues from the Distribution Center.

Continuing Studies Certificate, Marketing

Studies included competitive intelligence, customer relationship management and international marketing

Honor Bachelor Of Science, Human Biology (Life Science) And Economics

Continuing Studies Certificate, Merchandising

Studies included retail merchandising and consumers-oriented behaviors