Multilingual and passionate marketing professional with a decade of B2C and B2B experience in the non-profit, real estate, retail, cultural and media industry. A hands-on project leader and creative problem solver with a solid understanding of products, services, and customers to engage internal and external clients, partners, teams and stakeholders. As a geographer with an MBA (Master in Business Administration) focused on marketing, I am particularly interested in marketing places, properties and regions, creating compelling stories that engage our audience. My job at Basel Area Business & Innovation allows me to do just that: Branding and marketing the Basel Area as well as the Switzerland Innovation Park Basel Area. A few of my core marketing skills:Corporate Communications • Content strategy • Product Management • Project Management • Event Management • Market Research • Corporate Branding • Strategic Marketing • Place Branding • Team Leadership • Corporate Partnerships • Sponsoring • FundraisingIn my free time, I enjoy improving my Chinese (Mandarin) skills, volunteer at Little Swedes, an organization supporting Swedish speaking children abroad, listen to podcasts, and go hiking with my chocolate labrador.