Julia Smith Email & Phone Number

Washington, Dc, Us

Arlington, Virginia, United States

• Drafted and maintained team strategic calendar to help track goals and support business initiatives.• Supported day-to-day team activities that coordinated the execution of 370 in-person events YOY through performance reporting, event planning, creative content production management, vendor management, and on-site support to generate audience growth and development. • Evaluated monthly ad hoc and scheduled campaigns by generating reporting for KPIs (engagement, audience attendance, reach, and impressions) and costs, and supporting project timelines. Reported results to inform future marketing strategies.• Wrote weekly newsletters highlighting marketing achievements and communicating relevant company news using Lidl brand voice and personal copywriting skills.• Presented monthly campaign results to display a visual story of project wins and opportunities that analyze results and center strategic development.• Analyzed performance to identify opportunities for social media sweepstakes and implemented feedback to increase sweepstakes entries by 100% demonstrating insight into the brand’s audiences.• Created weekly high-level presentations to report weekly, monthly, and quarterly strategies, and presented them to upper leadership and stakeholders.• Managed internal cross-functional communications and external contacts, including creative production, social media, legal, and business promotions teams, external agencies, and 65 community partners. • Improved 13-person team organizational strategy using Main Event planning software to optimize reporting tactics and consolidate administrative efforts to save 5 hours of weekly work. • Produced Main Event education decks to solely lead training for 13-person team (internal and external agency).• Brainstormed and implemented new engagement tactics and incentives to increase engagement by 75% and improve event footprint to enhance the consumer experience.

• Created, following executive feedback, a Request for Proposal (RFP) marketing brief through market research and trend monitoring.• Reviewed and edited digital communication and print copy, including packaging design, email, blog, and social media copy following the onboarding of an agency.• Supported weekly social media, email marketing and web efforts by creating engaging content for 60,000+ followers to increase engagement and encourage brand trial. Identified opportunities and improvements for all channels. • Developed intermediate knowledge of Amazon ads, Google Ads and Google Analytics through new product launch. • Developed strategic product marketing plans after analytic review, in addition to drafting 2021 business outline.• Developed proficiency with programs like Klaviyo, Hootsuite, Asana, Adobe Creative Suite, etc.• Key communication contact between internal and external consultants, including our SEO, social media, email, PPC teams, graphic designers, and manufacturers. Responsible for routing feedback and project timeline updates.

Westminster, Maryland

Provided optimal customer service to dine-in guests, managed in person and on the phone customer inquiries, upheld the professionalism and quality of the restaurant with a friendly, positive attitude.

Ocean City, Maryland

Worked full-time at one of the busiest restaurants on the boardwalk in Ocean City, MD. Provided admirable service to guests, completed restaurant maintenance tasks assigned by managers and managed guest complaints and problems in a timely manner.

Westminster, Maryland

Manged customer inquires and complaints in a respectful and timely manner, assisted with customer returns and purchases and maintained the cleanliness and upkeep of the store.

Bachelor Of Arts - Ba, Communication, General

Activities and Societies: Vice President of Delta Chi Xi Professional Fraternity (Spring 2020-Spring 2021), Secretary of Delta Chi Xi.

Education record

Activities and Societies: National Honors Society, Student Government Member, Head Editor of Yearbook, Food Bank Intern, Dance Team Captain