Julia Winn Email & Phone Number

Mill Valley, Ca, Us

Jet fuel for your B2B content personalization that propels pipeline.www.airtrafficcontrol.io

Remote (Sf Bay Area)

www.integrate.ioAs the Head of Marketing at Integrate.io, I had two direct reports and led our team’s growth efforts. Our key areas of focus/growth drivers were Search Engine Optimization driven by a strong internally produced content machine, strategic partnerships, and strategic account based marketing based on buyer persona. I helped to establish our core ICP, enabled exceptional sales/marketing alignment, directed marketing operations, and developed a robust retargeting strategy while reporting on analytics and being held accountable for pipeline generation.

www.getlief.com

Prelude was acquired by Calendly in September 2022.Optimized inbound lead flow process and routing and sales enablement.Lead cross-functional alignment to execute growth initiatives that drive new customer acquisition and also support customer retention efforts. Identification and prioritization of growth marketing channels and programs to increase prospect volume at the top of the funnel. Partnership development with ATS and technical assessment integrations. Retention marketing initiatives to increase customer loyalty and promote product featuresSEO strategy of a newly re-branded organization and website leading to month over month increases in web traffic and steadily increasing inbound lead flow. Content strategy and execution of all customer stories, company blogs, and SEO library pieces. Manage and oversee vendor relationships with content production partners. Marketing operations: owning website updates (Webflow), database segmentation, lead attribution. Analysis and reporting of website analytics on a monthly, quarterly, and annual basis as well as post-mortem analysis of cost per acquisition by channel, length of sales cycle, average deal size, and more.

Oakland, California, United States

Facilitated and owned email marketing, project management, marketing operations, and promotion of thought leadership content for a woman-owned independent creative agency out of Oakland. https://www.emotivebrand.com/

Sausalito, Ca

Waggl was acquired by Perceptyx in July 2021.My role at Waggl found me wearing every hat: from owning demand generation, leadingaccount-based marketing, laying the foundation and scaling our email marketing efforts,and producing quality content. Throughout these efforts and while reporting directly to theCMO I helped scale the marketing function as it grew by 300% from 2017 – 2020 and led the company into it's successful acquisition by Perceptyx in 2020.Marketing Management: ● Collaborated in developing Waggl’s first go-to-market strategy to identify the target market andbuyer as well as sourcing and managing paid acquisition channel process.● Created and executed the first repeatable email marketing program (with Marketo) tonurture the marketable database and increase appointments set whilereporting metrics weekly.● Co-developed and oversaw marketing/inbound sales processes to increase inboundconversion rates ● Increased average MQL count, pipeline, and SQL to opportunity ratio while keepingCMO appraised with daily SFDC reports and managing monthly/quarterly/annualbudgets● Directed all account-based marketing programs for buyer personas within a variety ofvertical focus areasContent Strategy/Creative Production: ● Lead copywriter and manager of the Waggl blog resulting in an increase of webtraffic● Authorship of three whitepapers/ strategic direction and campaign management forassets for both paid and organic channels● Instrumental in cross functional content creation and extension of Waggl brandmessaging and thought leadership content (webinars, whitepapers, and more) acrossthe marketplace● Ad-hoc photographer and photography manager for all of Waggl’s internal eventsand publicity● Video production lead, strategist, and editor for Waggl’s event and customerstory videos

Sf Bay Area

Hands on creative producer.

creative production, operations management, client-side content and customer success management

Beverly Hills, Ca

Clive’s right hand, literary, comic, cinematic, and art production liaison.

View Film is the production company for the award-winning producers of Taxi-Cab Confessions

Seraphim Films was a production company created to support Clive Barker's feature films run by Joe Daley and Anthony DiBlasi. I was lucky enough to be one of their first interns. I worked on assisting with casting logistics, screenediting, copyrights, adaptations, and supporting Clive Barker.