Creative Director
CurrentSpearheads impactful campaigns for a diverse portfolio of policy clients, including Intuit and Procure Impact. Campaigns encompassed a range of mediums such as paid media, social platforms, immersive event activations, and out-of-home advertisingEnsures strict adherence to branding standards for Fortune 500 clients, including consistent styling, tone of voice and integrity across all brand touch points including meeting accessibility standards on all channels including web, social media, email, print materials, swag, activations, merchandise, and videoLeads a global team of designers, guiding the creative process and ideation. Effectively manages project milestones, workflow, and collaborations with project managers, strategists, leadership and, sets improvement goals to foster team growth.Catalyst for creative ideation and execution of multiple high-profile events and activations for Intuit, driving brand awareness and engagement. Events include Politico’s AI & Tech Summit in Washington DC, 2023 The Labour Party Conference in Liverpool, and the QuickBooks Small Business Council Fly-In launching the new Washington DC Office.Successfully guides multiple clients through the development and execution of visual identity and messaging systems, incorporating key steps such as client surveys, competitive analysis, customer mapping, naming, values, messaging, and brand identity guideline creation. This process extends to both evergreen and campaign assets.Collaborates closely with UX and development teams to enhance the user experience across various interactive screen experiences for events and web builds, leveraging cross-functional expertise to optimize product usability and customer satisfaction.