Spearheads impactful campaigns for a diverse portfolio of policy clients, including Intuit and Procure Impact. Campaigns encompassed a range of mediums such as paid media, social platforms, immersive event activations, and out-of-home advertisingEnsures strict adherence to branding standards for Fortune 500 clients, including consistent styling, tone of voice and integrity across all brand touch points including meeting accessibility standards on all channels including web, social media, email, print materials, swag, activations, merchandise, and videoLeads a global team of designers, guiding the creative process and ideation. Effectively manages project milestones, workflow, and collaborations with project managers, strategists, leadership and, sets improvement goals to foster team growth.Catalyst for creative ideation and execution of multiple high-profile events and activations for Intuit, driving brand awareness and engagement. Events include Politico’s AI & Tech Summit in Washington DC, 2023 The Labour Party Conference in Liverpool, and the QuickBooks Small Business Council Fly-In launching the new Washington DC Office.Successfully guides multiple clients through the development and execution of visual identity and messaging systems, incorporating key steps such as client surveys, competitive analysis, customer mapping, naming, values, messaging, and brand identity guideline creation. This process extends to both evergreen and campaign assets.Collaborates closely with UX and development teams to enhance the user experience across various interactive screen experiences for events and web builds, leveraging cross-functional expertise to optimize product usability and customer satisfaction.

Instructed undergraduates in identifying fundamental principles for visual storytelling CGD 3010, Illustrative Narratives Taught fundamentals of narrative structures and guided students in creating illustration-based narratives Engaged students in experimenting with the visual story telling and pushing conceptual boundariesEncouraged students to demonstrate strategic thinking about illustration and its role in storytellingTaught students to develop a working process for illustrationReviewed graphic design tools such as Illustrator, Photoshop, and InDesign, Life Lapse

Instructed undergraduates in Senior Portfolio, a course focused on refining presentation skills, storytelling, and developing a creative work portfolio.Customized curriculum to include foundational design principles, branding skills and cross-platform education.

Built and grew an award-winning design agency from scratch to a seven-figure business that quadrupled annual revenue in three years with more than ten employees, 30+ partner agencies and served hundreds of local and international clients.Recruited and managed a diverse team of designers, project managers, strategists, and art directors, maintained 90% retention over 7 years.Refreshed design for all extensions of Jamie Oliver’s Food Revolution Day campaign; winning recognition from the Art Directors Club.Oversaw social media content strategy, ideation and execution across five Instagram accounts for a suite of distinct cannabis brands, growing following of retail brand by 10x.Generated and executed multiple creative campaign concepts for The Wall Street Journal and Barron’s, driving overall goal of 3 million new subscribers in 3 years.Directed and oversaw all photo and video productions from concept storyboard pitch presentation to production team build out; led creative direction during all stages of production, including post-production editing and animation for branded mixed media promotional videos.Branded the Smithsonian Folklife Festival’s Marketplace, the experiential retail centerpiece of the festival; solution integrated with the larger Smithsonian parent brand resulting in an identity that spanned digital, print, signage, and merchandise.Led creative ideation and execution for multiple events at the National Museum of American History, including The Food History Gala, working closely with museum curators, collections, and the Julia Child Foundation.Managed all brand and multi-channel marketing campaigns for Holistic Industries, a medical and recreational Cannabis company; established differentiated market position for the $40M company that directly contributed to a 6.5% increase quarter-over-quarter and 8% increase year-over-year revenue growth since 2015.

Created materials, lectured and ran interactive critiques, held office hours for students and ran portfolio reviews.Work ranged from introducing design theory, to instilling design confidence and providing students with real-world advice for careers in design.

Designed and managed the creative process for Chronicle Books, Disney, Marriott, and the Washington Ballet by designing identity systems, digital experiences, advertising campaigns, and high-end print deliverables. Developed brands and identity systems, designed and illustrated custom solutions, crafted unique packaging, executed layouts, high end print collateral, and websites.

Defined and led marketing for Ars Nova theater, creating and executing original brand packages for all productions. Packages included advertising, identity systems, posters and promotional campaigns; including Freestyle Love Supreme and Bridget Everett.

Developed creative concepts, executed custom illustrations, edited photography, and revised layouts for the Sunday Style section; collaborated with editors, designers, writers, and photographers to hit quick turnaround deadlines for the daily paper.

Designed branding and collateral packages for award Broadway theater industry, including The Color Purple, Glengarry Glen Ross, Sweet Charity, and A Picasso at award winning agency with a heavy emphasis on the New York theater.

Designed book jackets, produced mechanicals, finalized designs and coordinated print production for hardcover imprint of Penguin Group.

Managed design projects and coordinated production for in-house creative services group. Projects included brochures, custom illustration, posters, invitations, slide presentations, and research reports.