Julia Kacmarek Lombardo Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Lead all B2B communication and marketing plans to generate a funnel of advertising leads for Boston Globe Media productsBrainstorm out of box, revenue driving ideas to help grow the BGM products year over yearDevelop and execute marketing plans to help drive and grow impressions to BGM products

• Served as day to day contact for local and national restaurant and CPG clients• Managed client vendor relationships with digital ad agencies, loyalty app platforms and email marketing platforms • Developed, executed and monitored results driven digital ad campaigns for local and national clients via Google ads, Facebook ads and LinkedIn ads• Engaged with influencers and negotiated contracts for clients as needed• Created email content calendars and managed email deployment for all clients• Managed and determined spend for client ad budgets of over $20k per month• Created data reports between sales platforms and UTM tags across advertising opps to determine the source of a given customer• Reported analytics and digital performance for campaigns on a weekly or daily basis as needed

Boston

• Managed and oversaw execution of marketing plans for sales partnerships, influencer programs, and magazine signature events• Responsible for creating and brainstorming integrated marketing campaigns across print, digital and event sponsorships (including recommendations for external partnerships)• Negotiated contracts for third party partnerships and influencer programs • Oversaw management and execution of all marketing tactics for Boston magazine’s custom & signature events to meet ticket revenue and sponsorship goals (events ranged from 200-3,000 people)• Managed and executed all sponsored Boston magazine eblasts and all sales communication from sales reps to clients in Hubspot• Oversaw and served as day to day contact for all media, non-profit and industry partnerships • Collaborated with a graphic design team to develop and update event websites and marketing materials for Best of Boston, Taste, Battle of the Burger and The Cue

• Brainstormed and created revenue driving, creative and custom opportunities for the publication and advertisers • Executed media plans for sales and marketing campaigns for Boston magazine, Boston Home, and Boston Weddings • Served as point person for ongoing partnerships with local nonprofits (Family Reach, Boston Children’s Hospital, Share Our Strength and more)• Successfully secured new sponsorship opportunities with large-scale industry events (INBOUND for example)• Created and oversaw communication plans for special ad sections and in-house initiatives (Top Restaurants, Best of Boston awards, etc.)• Served as event manager for custom client events (client store openings, launch parties, etc.)• Managed all front of house logistics and hired staffing for Boston magazine’s signature events (Best of Boston, Battle of the Burger and Taste)• Developed Boston magazine's influencer network as a sales opportunity for existing clients• Created and edited sales materials, proposals and client recaps as needed

• Managed and edited advertorial sections for Boston magazine, Boston Weddings and Boston Home• Supported the sales team in closing business for custom publications and advertorial sections with eblasts and sell sheets• Hired freelance writers, photographers and/or designers for all advertorial sections and custom publications• Coordinated and edited custom publications including the BAA Boston Marathon Official Program and Record Book, BSA Homeowners Handbook and more• Executed all in-house marketing print and digital ads in Boston magazine, Boston Weddings, and Boston Home and on bostonmagazine.com• Edited sales materials, proposals and client recaps as needed

Boston, Ma

• Supported Account Managers and their relationships with clients and the media through list management, writing pitches, creating meeting agendas and recaps • Successfully secured media coverage included, but not limited to, The Today Show, Steve Harvey, The Street, NECN and Forbes• Hired and managed interns as the PR Internship Coordinator

Boston, Ma.

•Researched media contacts and wrote and edited pitches and press releases as needed•Maintained and updated media lists

Devens, Ma

•Covered Ayer and Harvard, MA at weekly publications, The Public Spirit and The Harvard Hillside•Wrote on a daily deadline for Lowell Sun and the Sentinel & Enterprise

Lowell, Ma

•Worked on a daily deadline for news in Ayer, Shirley and Devens, MA

Worked with an investigative team from the University of Massachusetts and the Huffington Post's College blog focusing on rape and sexual assault issues in the Five College region and Pioneer Valley, and reviewed cases on a national scale.

Bachelor Of Arts (B.A.), Journalism, Political Science

Activities and Societies: UMass Dance Club, Massachusetts Daily Collegian, Sisters on the Runway

Study Abroad, International/Global Studies

During the spring of 2012 I studied in Barcelona. I took nine credits of European economics classes and six credits of Spanish.

Education record