Júlia Figueiredo Email & Phone Number

State Of São Paulo, Brazil

Responsável por construir interfaces otimizadas a conversão para plataforma Shopify.• Criação de protótipos e wireframes otimizados para e-commerces na plataforma Shopify;• Discovery e levantamento de requisitos;• Participação de ponta a ponta na criação de novos e-commerces;• Colaboração em um time multidisciplinar.

Contratada pela Squadra e alocada no cliente Claro Brasil, fui responsável por dois produtos B2B voltados à inteligência de dados e negócios.• Atuação de ponta a ponta na construção do produto;• Mapeamento da jornada do produto através de blueprint;• Facilitação em workshops de cocriação com times multidisciplinares;• Entrevistas com usuários, pesquisas quantitativas e qualitativas;• Criação de backlog e novas features através da árvore de oportunidades;• Análises voltadas para performance e comportamento do usuário através do Google Analytics e Hotjar;• Documentações para handoff dos desenvolvedores;• Prototipação de dashboards em alta fidelidade;• Atuação em squad multidisciplinar;

Responsible for improving digital products focused on data intelligence for the client Claro Brasil.• Creation of prototypes, wireframes and navigation flows in Figma;• Analyses focused on performance, user experience and behavior;• Heatmap analyses, screen recordings and research through Hotjar;• High-fidelity dashboard prototyping;• Refinement of API consumption documentation;• Conducting usability tests and workshops;• Creation of documentation to support the handoff process to developers;• End-to-end participation in product creation;• Using Jira to manage tasks and Scrum as the agile methodology in project development;Clients: Claro Brasil, PASI, and Riocard.

Responsible for developing conversion-optimized interfaces, guiding the decisions of the CRO (Conversion Rate Optimization) analyst team and improving UX team management.• Creation of prototypes and wireframes optimized for e-commerce on the VTEX platform;• UX/UI analyses focused on accessibility and CRO best practices;• Heatmap and screen recording analyses using Hotjar;• Prototypes for A/B testing;• Preparation of support and reference materials for the UX and CRO team;• Development of style guides and design systems;Clients: Avon, BRF, L'Oréal, Veloe, Odontoprev, Forever Liss, L'or, Pilão, 3 Corações, Casa do Construtor, Mercantil do Brasil, Certisign, Getnet, Zema, and Sephora.

Santos, São Paulo, Brasil

Marketing internship, managing and enhancing the company's image for clients and potential clients.• Development of artwork and content for social media;• Development of visual identity;• Creation of graphic materials, such as business cards, flyers, and banners;• Social media management.

Santos, São Paulo, Brasil

Internship in creation, developing graphic and digital art for companies in the Baixada Santista, SP.• Creation of graphic materials, such as business cards, flyers, and banners;• Development of layouts for institutional websites;• Creation of artwork for email marketing;• Development of artwork for social media.

Bachelor Degree, Design

Associate Degree, Multimedia Production