Julia G. Email & Phone Number

San Jose, Ca, Us

San Francisco Bay Area

At Lumi we make the world literally a better, kinder place.- Launched original IP mobile game Kinder World on both App Store and Google Play. Grew the game from 0 to 50k DAU with limited budget and resource in less than six months. Majority of the players are from USA/CA.- Established growth team from scratch. Key partner for Founders for performance marketing, platform partnership, budgeting & forecasting, live ops management, data measurement and reporting.- Implementing marketing… Show more At Lumi we make the world literally a better, kinder place.- Launched original IP mobile game Kinder World on both App Store and Google Play. Grew the game from 0 to 50k DAU with limited budget and resource in less than six months. Majority of the players are from USA/CA.- Established growth team from scratch. Key partner for Founders for performance marketing, platform partnership, budgeting & forecasting, live ops management, data measurement and reporting.- Implementing marketing budget and strategy across all growth channels, from acquisition to engagement and retention. Drove 60% QoQ revenue by scaling paid activity while lifting ROAS through bold transformative creatives.- Hands-on managing UA and ASO, including Meta, TikTok, Google, Snap, Reddit, and Apple Search ads. Drove new players with through rapid channel testing, bold creative concept, and focus on high growth channels such as TikTok.- Supervising creatives' concept, production & testing. - Strategizing ASO for both Google Play and iOS Store. Increased store conversion% from less than 10% to over 40% in a year for Google Play store, and 10X improvement for iOS store (above the 75th percentile).- Partnering with App Store, Google Play for game feature opportunities, Show less

San Francisco Bay Area

Lead PMM for Apex Legends Mobile- Led the full cycle of marketing & publishing from close beta, open beta, pre-registration, grand launch, to post-launch operations worldwide;- Led 10+ cross-functional teams to successful launch Apex Legends Mobile - the #1 most downloaded game worldwide in 2022.;- Led ongoing promotions, including strategy, GTM planning and execution, results and learnings analysis etc.- Led ASO campaigns globally and one of the key contributors in managing… Show more Lead PMM for Apex Legends Mobile- Led the full cycle of marketing & publishing from close beta, open beta, pre-registration, grand launch, to post-launch operations worldwide;- Led 10+ cross-functional teams to successful launch Apex Legends Mobile - the #1 most downloaded game worldwide in 2022.;- Led ongoing promotions, including strategy, GTM planning and execution, results and learnings analysis etc.- Led ASO campaigns globally and one of the key contributors in managing mobile platforms' partnership. As a result, Apple and Google Play had both recognized Apex Legends Mobile as the 2022 mobile "Game of the Year".- Work closely with developer and live ops teams to sharp product features, content roadmap, test&launch plans, and live ops plans.- Lead budget estimation, pitching and allocation, as well as legal/privacy compliance. Show less

San Francisco Bay Area

- Established publishing strategy & growth roadmap for 5+ games across PC and Mobile (focus: PUBG MOBILE).- Led PUBG Mobile's UA & growth marketing in North America market, oversaw multi-million dollars annual spending, delivered doubledigitof both user and revenue growth of PUBGM even 3-year post-launch (on average 10M+ new users yearly).- Supervised a team with 20+ staff across three LATAM countries, covering market intelligence, branded content, influencer relations… Show more - Established publishing strategy & growth roadmap for 5+ games across PC and Mobile (focus: PUBG MOBILE).- Led PUBG Mobile's UA & growth marketing in North America market, oversaw multi-million dollars annual spending, delivered doubledigitof both user and revenue growth of PUBGM even 3-year post-launch (on average 10M+ new users yearly).- Supervised a team with 20+ staff across three LATAM countries, covering market intelligence, branded content, influencer relations, social/community, and partnerships. Delivered 1.5X total revenue increase the first year, and significant bump in ARPPU.- Pinpointed opportunities to optimize players' journey through registration, FTUE, events, social, and purchase. Partnered with cross-function teams to test and implement changes to improve engagement and revenue.- Co-led partnerships with distribution channels (Apple, Google Play, Amazon), platforms (YouTube, Facebook, Twitch, Tik Tok etc.), TV networks, and IP collaborations. Show less

Los Angeles / Palo Alto

- Led publishing and promotion for Tencent’s portfolio of 10+ titles across PC and Mobile. Including PUBG MOBILE, Ring of Elysium, Arena of Valor, Death Coming, etc.;- Led distribution and partnership campaigns, including Facebook, Google Play, Amazon, Twitch, Discord, Intel, Dell, etc.;- Led growth strategy and campaign for emerging regions like LATAM;- Bridged collaborations among Tencent China, Tencent USA and global partners;- Directed $10M+ annual budget across acquisition… Show more - Led publishing and promotion for Tencent’s portfolio of 10+ titles across PC and Mobile. Including PUBG MOBILE, Ring of Elysium, Arena of Valor, Death Coming, etc.;- Led distribution and partnership campaigns, including Facebook, Google Play, Amazon, Twitch, Discord, Intel, Dell, etc.;- Led growth strategy and campaign for emerging regions like LATAM;- Bridged collaborations among Tencent China, Tencent USA and global partners;- Directed $10M+ annual budget across acquisition channels to achieve strategic objectives while delivering ROI in excess of 30% year over year. Acquired over 50M users across 50+ countries to date. Show less

Shanghai City, China

- Increased Neverwinter Xbox One search interest by 9x with limited budget, and made it one of the top gaming topics during China Joy 2014. (source: Baidu Index);- Neverwinter Xbox One attracted over 1M players globally in four months, with a growing ARPPU;- Built up partnerships with platform/hardware brands, media outlets, retailers, etc.

Shanghai City, China

- Served 10+ clients from tech industries including video gaming and Internet service, accumulated extensive experience in go-to-market campaigns, marketing communication, user research and marketing intelligence analysis.

Shanghai City, China

- Worked on projects including: NBA 2K Online, Civilization Revolution iOS, XCOM, and multiple game prototypes.;- Assisted in managing all the gaming projects’ progress, resource, cost, blockers and so on, across all three studios in 2K China.- Successfully launched and promoted Civilization Revolution iOS – top ten paid game at USA App Store and #1 at China APP Store in 2011.

Master Of Science (M.S.), Integrated Marketing

Spring 2020 Growth Series Program

Bachelor Of Engineering (B.E.), Computer Science