Julia Henry Email & Phone Number

United States

München Und Umgebung, Deutschland

- In charge of global Corporate Press & Public Relations (e.g. executive PR, Annual Press Conference)- Focus topics: business & strategy, technology and innovation, sustainability communications- Newsroom management: in charge of integrated internal and external communications across all global BSH channels- Implement strategy / cascading and related change communications- Executive Communications and consulting of the Board of Management and leadership team

München Und Umgebung, Deutschland

- In charge of internal and external communications- Handling of a multitude of internal and external stakeholders- Editorial strategy and in charge of all media materials, e.g. press releases, newsflashes, backgrounders, media briefings, Q&As and issue management, ...- CEO and executive Management positioning and communications- Creating, implementation and management of PR events (including industry events (trade shows) and own event formats- Schedule and budget responsibility

München Und Umgebung, Deutschland

- Responsible for press communications and media relations in Germany and Switzerland- Marketing Communications with focus on Financial Services industry- Development and execution of integrated communications concepts and campaigns relating to the consulting industry and management issues- Composition and revision of all kinds of texts (studies, by-liners, interviews, press releases, newsletters, client mailings, internal news, etc.)- Customer-centric and targeted presentation of complex business issues and technical themes- Maintained and intensified media relations- Internal counsel re. the interaction with media- Placement of by-liners and other exclusive coverage (reprints, etc.)- Organization and responsibility for media interviews with Bain experts, backgrounders, etc.Limited one-year-contract: Maternity replacement for Marketing Communications Manager

New York, Usa

- Spokesperson for Daimler (formerly DaimlerChrysler) and smart corporate matters (NAFTA)- Developed strategic experiential PR/press plans to meet communications and global objectives to leverage Daimler’s value in order to increase media coverage, corporate profile/image and brand awareness in NAFTA region- Served as liaison between headquarters in Stuttgart and NAFTA business units- Drove implementation of at least 15 PR/press events in NAFTA (e.g., technology events, business round tables with Chairman and CFO, etc.) to increase efficiency in communication messages and reach; constantly pursued and executed networking and media gatherings/events (at least 1-2 per month) with key U.S. media/Correspondents in NYC- Counseled with and supported smart Germany and smart USA with the market launch of smart in the U.S. in 2008; managed test car fleet of two smarts in Manhattan and created more than 30 national/international print/TV/radio clips and interviews- Steered and participated in taskforce for SEC/DoJ vs. DCX investigation, strategy team for Cerberus/Chrysler spin-off and taskforces for various legal proceedings, e.g. “Tracinda vs. DaimlerChrysler”- Deputy of the Head of the New York office; managed one direct report

Böblingen / Stuttgart

- Spokesperson for brand and business communications- Maintained media relations, prepared presentations, press releases, Q&As, speeches for Head of Department and/or President (in German and English)- PR project lead (in Germany) for the smart market introduction in the U.S.: Developed brand strategy and positioning for launching smart in the U.S.; developed launch strategy and timeline using all communication measures to generate awareness andl- Responsible for International Market Relations; served as liaison between headquarter and 36 international smart markets, helped new markets getting started, developed “starter-kit” (handbook) for new markets and oversaw market introduction of 22 new markets between 2001-2005- Assisted with interview coordination of Board of Management- Conducted factory tours for international media in the Hambach plant/France- Managed several interns / agencies

Renningen (Stuttgart Area)

- In charge of international press test driving event for “smart crossblade”; managed several press test driving events (smart roadster, smart forfour, smart fortwo BRABUS)- Planned and controlled budget (resulting in cost cuts of up to 25 %)- Managed photo- and film-shootings, prepared and held presentations for smart and DaimlerChrysler in Germany, Russia, Poland and the U.S.

Stuttgart

Employed as working student in Internal Communications / Intranet Department

Stuttgart

Internship in Press and PR Department

Stuttgart

Internship in Press and PR Department, assisted in Press Launch of Boxster S in Italy

Stuttgart

Worked as intern in “News Room” and “Entertainment/Lifestyle” editorial offices (SWR 1)

Halifax, Canada

Supported the News Team of the Atlantic Television division (ATV)

Master Of Business Administration (Mba), Communication & Leadership, 1.6 (On A 1-5 Scale, With 1 Being Very Good)

Economics degree with a specialization in the field of communication management. At the core of this MBA program were basic economics.

M.A., Political Science/International Relations And American Studies

Thesis: “Mexico and the NAFTA-Effect: Impact of the North American Free Trade Agreement on Mexico” 1997 – 1998 Two semesters at Eastern.

M.A., American Studies, Political Science

Activities and Societies: Scholarship through exchange program of State of Baden-Württemberg, Germany (University of Tübingen).