Responsibility for the two sites Johnells.se and Best of brands.com during 8 months, with main focus on increasing sales and profit. Working strategically and broadly with all traffic channels, with team structure, ways of working, data driven mindset, set up of new dashboards, new commercial plan, change of SEM & SEO agency, CRM strategy, improvements of customer journey etc.

E-commerce Manager during 1.5 years, being responsible for Bokus.com and Akademibokhandeln.se. Working strategically with sales, e-com strategy and improvements, commercial planning, CRO, performance marketing, SEO, sales follow ups and planning. Team lead for a team of 8 members, specialized on different areas.

Fenix Outdoor AG is an international group of outdoor brands, such as Fjällräven, Tierra, Hanwag, Primus, Royal Robbins and Brunton.

Fenix Outdoor AG is an international group of outdoor brands, such as Fjällräven, Tierra, Hanwag, Primus, Royal Robbins and Brunton.

Support global and local teams with both short and long term strategy. In dept selling and customer behavior analysis, mainly within web analysis. Constantly develop the methods and reports for follow up and analysis, to improve way of working in local teams. Projetct management, such as segmentation in e-mail, push and onsite.

Budget and sales responsibility for the biggest H&M markets (Central Europe), including forcasting, commercial planning and maximizing sales in the most profitable way on a daily level. Working in close collaboration with H&Ms biggest warehouse.