Julia Hornaday Email & Phone Number

Greater London, England, United Kingdom

London, United Kingdom

As a solopreneur, I help purpose-driven SMEs and organisations build strategies and create campaigns that stimulate growth, awareness, and impact. Offering the breadth of a generalist alongside deep experience in branding, CSR, digital marketing, and communications, I deliver transformational solutions that alleviate pain points and maximise ROI. My core service areas include:- Purpose-driven campaigns- Creative consultancy- Brand research and development- Digital strategy and implementation- Content strategy and creation, copywriting- Project and channel management

Washington D.C. Metro Area

Working closely with the CEO, COO, and Vice President of Marketing Communications, I function as the in-house marketing lead overseeing the development of all digital, social, and content strategies and work products for Montage and its clients. Embedded within the broader Montage team, I:- Develop and implement the agency’s annual marketing strategy in partnership with the Vice President of Marketing Communications. - Establish, evolve, and implement brand voice and language. - Lead cross-functional teams on project-based efforts for clients and the agency. - Oversee strategy and management of all digital and content properties, including website, social media channels, and paid advertising- Vet, implement, and onboard marketing technologies, including CRM, marketing automation, and content management platforms SharpSpring, Loomly, and others to support enterprise marketing and client needs.- Support business development efforts alongside the executive leadership team and external partners.

Washington D.C. Metro Area

- Jointly oversaw department responsible for all public-facing marketing and communications efforts, including major fundraising and engagement campaigns, earned media, brand and digital marketing- Managed three direct reports, and external consultants, designers and other vendors- Led creative strategy and project management on multi-year promotional campaigns with corporate and publishing partners including Disney|ABC Television Group, WWE and Penguin Random House yielding over 500MM collective social media impressions annually- Functioned as internal marketing consultant providing subject matter expertise and strategies to increase public awareness, drive engagement, highlight impact, solicit gifts and recognize funders- Developed data-driven, integrated content marketing strategies to improve ROI; oversaw content production for email, web, blog and social media- Supervised digital fundraising activities, resulting in 20 percent year-over-year revenue growth- Applied web and social analytics to improve effectiveness of communications channels - Devised media strategy, developed press materials and conducted pitches; served as organizational spokesperson to media

Washington D.C. Metro Area

- Grew online individual giving by 70 percent in two years by restructuring all digital fundraising efforts - Led content marketing efforts on owned channels, including email, blog, social media, website, print collateral and CEO communications- Implemented A|B testing, measured and analyzed performance of newsletters, fundraising emails and segmented communications on KPIs; refined strategy based on findings and best practices- Created editorial content and project management tools adopted by other internal departments

Washington D.C. Metro Area

- Served as the primary relationship manager on a portfolio of 15+ corporate partnerships yielding over $1MM in annual revenue - Led proposal writing, program implementation, daily account management and reporting on CSR initiatives for senior clients including General Mills, JetBlue Airways and Tata Sons - Grew existing partnerships by an average of 35 percent in one year, approximately $300,000- Converted new business inquiries into partnerships generating over $350,000 in additional revenue - Planned and executed eight annual events, each with 100+ attendees, special guests and media

Washington D.C. Metro Area

- Supported a wide variety of corporate partnerships contributing $2,000 to $350,000 annually, including Build-A-Bear Workshop, Auntie Anne’s, and C&S Wholesale Grocers- Worked with internal and external partners to drive mission-focused cause marketing campaigns and community outreach efforts- Helped plan and carry out employee engagement events for corporate partners

Washington D.C. Metro Area

- Coordinated a charity run program generating approximately $600,000 in annual revenue- Wrote and edited weekly/monthly newsletters, marketing materials and constituent correspondence

- Managed classroom activities, developed coursework and created unique instructional methods for 140 9th grade and 11th grade history students.

- Served as a team leader for the Office of Visitor Relations, a division of University Affairs

Bachelor Of Arts (Ba), English Language And Literature, General

Bachelor Of Science (Bs), Business Administration, Marketing

Activities and Societies: Alpha Delta Pi Sorority, Panhellenic Executive Council, Omicron Delta Kappa, Office of Visitor Relations - Tour.