Julia Pfeifer Email & Phone Number

United States

92866 Issy Les Moulineaux Cedex 9, Fr

92866 Issy Les Moulineaux Cedex 9, Fr

• Leads national field marketing team of 21 directors, senior managers and graphic designers to drive growth, engagement and communication across all segment business in U.S.• Develops field marketing strategy and growth objectives for Sodexo Campus segment• Ensures alignment of short-term business growth initiatives with overall company strategy• Supports operations to develop programs that drive optimum sales and profitability• Leverages market analysis and consumer insights for strategic creation and positioning of programs and promotions• Leads marketing support of new sales and client retention activity • Collaborates with executive leadership to drive maximum program adoption• Partners with key stakeholders in other departments and segments to drive efficiencies, best-in-class programs and augment storytelling• Supports client partners in key university ambitions, such as recruitment, retention and student success

92866 Issy Les Moulineaux Cedex 9, Fr

Responsible for directing the field marketing strategy for the southeast region (AL, FL, GA, SC), including universities dining, facilities management and concessions business partnerships.* Direct marketing strategy for assigned region accounts* Drive revenue and consumer engagement growth* Serve as project manager for multiple national programs or projects* Manage a team of Area Marketing Coordinators* Actively liaise with other support functions to develop region goals and strategies* Coordinate region public relations opportunities* Analyze market data and industry insights* Support new sales and retention processes* Assist in driving strong partner relationships* Plan regional roll-outs and training of national marketing programs to support unit operations and new sales* Assist individual accounts with marketing initiatives such as surveys, harmonized promotions, national programs, and client communication

92866 Issy Les Moulineaux Cedex 9, Fr

Responsible for the training, implementation, tracking and reporting of Sodexo Marketing Programs at 8 accounts in VA and WV, involving the following:• Support of Creating Exceptional Student Experiences positioning• Content expert for area marketing initiatives• Participate in at least one AMC project committee • Training, coaching and communicating with area accounts regarding marketing initiatives.• Participate in function-related conference calls and webinars.• Represent area as a communication conduit, fielding marketing related questions from accounts and obtaining feedback, success stories, best practices, and innovations for Senior Marketing Manager/Leadership.• Support of regional initiatives as assigned by Sr. Marketing Managers and District Managers.• Manage area account level research to include focus groups, customer satisfaction surveys, customer segmentation processes, food preference surveys, and custom account analysis in tandem with onsite Marketing support, if applicable.• Organize and communicate with Unit Marketing Coordinators and Student Promotions Coordinators across area.• Monitor campus websites and social media platforms to ensure corporate compliance and up-to-date information.• Maintain area database for current Voluntary Meal Plan sales.

92866 Issy Les Moulineaux Cedex 9, Fr

Marketing, promotions, event management, and catering sales for Liberty University Dining Services by Sodexo.

Milwaukee, Wisconsin, Us

Stevensville, Md, Us

Education record

Education record