Trademark Services Practice Group

Intellectual Property Practice Group ChairLead all IP and branding matters firm-wide, encompassing strategy, clearance, development, monetization, and enforcement. Structured, drafted, and negotiated corporate and commercial contracts involving intellectual property and technology licenses, SaaS, strategic collaborations, MSAs, vendor contracts, corporate governance, trade secret protection, non-disclosure obligations, and business transactions.Strengthened and protected brands through global trademark portfolio management, demand letters, DMCA takedown requests, anti-counterfeiting measures, UDRP proceedings, and third-party trademark monitoring. Developed and executed pre-launch risk-mitigation for brand assets, including acquiring high-risk trademarks, initiating cancellations and oppositions, brokering transfer of domains, and negotiating trademark coexistence and settlement agreements. Advised on best practices for data protection and global data privacy compliance, including those relating to tracking technologies, targeted ads, and marketing initiatives. Crafted consumer-facing agreements including terms of use, privacy policies, EULAs, copyright policies, and ad hoc terms and conditions for promotions and sweepstakes.Analyzed marketing materials to ensure compliance with FTC guidelines, industry standards and practices, and internal client policies.Performed intellectual property due diligence in connection with corporate and financing transactions.Worked cross-functionally to support intellectual property litigation efforts and advise on infringement, unfair competition, cybersquatting, breach of contract, ownership disputes, and merchandising practices. Conducted trainings for business teams on trademark use, brand standards, rights clearance, trade secret protection, data privacy, and other key legal updates. Designed best-practice templates, including internal policies, commercial contracts, and consumer-facing materials.

Strengthened brand portfolios by overseeing trademark and copyright prosecution, maintenance, licensing, and strategic acquisitions.Enforced and defended intellectual property rights utilizing negotiation, settlement, TTAB proceedings, and federal litigation.Resolved online infringement issues and domain disputes utilizing DMCA notices and UDRP proceedings.Analyzed advertising materials to provide insights on intellectual property infringement risks and ensure regulatory compliance.

Served as lead attorney for fact and expert discovery in toxic tort litigation.Drafted pleadings, briefs, discovery requests, dispositive motions, and motions in limine.

Collaborated with senior attorneys in the development and execution of litigation strategies.Gained experience in courtroom proceedings and participated in settlement negotiations.

Provided pro bono estate planning services to Puyallup tribal members, advising on federal trust land and fractionation, the federal probate process, and the American Indian Probate Reform Act.Drafted wills, deeds, health care proxies, medical directives, durable powers of attorney, special needs trusts, and other estate planning documents.