Julia Borysova (Luciani) Email & Phone Number

Taormina, It

Slovenia, Ljubljana

• Originated, shaped and nurtured transformation strategy from inception through to budgeting and implementation which turned negative firm into a positive EBITDA in nine months after years of a declining trend. • Reached the revenue plan of 21M euro on 100%, and achieved 200% success in certain months. • Regularly performed business planning, go-to-market strategy, forecasting, contribution statement (P&L) accountability, reported and initiated opportunities with C-Suite of global majors. • Applied a hands-on approach to form a new, successful team. Selected the team personally, controlled onboarding, provided coaching, and created a motivation system with KPIs and a succession plan. Led 167 employees overall. • Headed six sales channels, including 16 retail stores, a wholesale store, DRTV, DM catalogs, inbound and outbound call centers, six websites at topshop.si, six marketing brands, in-house TV production, finance, logistics, customer care, CRM, and HR. • Reached the EBITDA targets by practising agile approach, shaping proposition to the customers, conducting significant cost optimisations and reorganisation in HR roles and tasks, and marketing pricing and margins, as well as reallocating the marketing budget.• Solved the company's problem with highly provisioned goods and hit the EBITDA by creating highly profitable pop-up outlets in various cities with a gross margin of 33% and taking more control over ordering goods.• Optimised and improved track fulfilment by 50% and made changes in the warehouse to prevent logistic problems.

Slovenia, Ljubljana

• Led a multinational team of seven regional marketing managers remotely. Collaborated with and managed 21 marketing departments across Central and Eastern Europe (CEE). • Achieved group revenue of 106% and controlled the EBITDA. Developed a central marketing strategy, rolled out products, and supervised localisations, practising agile.• Approved and headed 90 multichannel campaigns weekly, including offers, promo, budget, creative, marketing materials, and goods.• Ideated and executed a digital transformation project in the Marketing headquarters and rolled out to all 22 markets: created a real-time overview of the campaigns run by the markets for HQ top management (including content, sales projections, results, ad-hock changes). • Conducted a quarterly reporting and consulting to C-level management.• Developed marketing employees' KPIs for the group and business procedures. Created a development plan and set objectives. Performed quarterly reviews. Organised a central marketing conference, educational webinars, and training sessions in the HQ.• Decreased a group goods overstock level by 36% by executing the budget file calculation and approval for every campaign across the group. • Built, aligned, and launched eight brands across all omni-channel customer experience touch-points.

Hungary, Budapest

• Headed marketing departments in Turkey, Romania, Ukraine, Hungary, Bulgaria, and Moldova. Traveled 60% of the time and shared best practices. Optimised regional marketing investments by 30% to 80% based on a campaign. • Executed transformation project within multi-million business in Hungary: set up marketing department, relaunched brands with a new go-to-market strategy, resulting in 56% growth of a leading brand, 22% growth of the company's revenue, and a positive EBITDA. • Approved and controlled everything related to the marketing strategy and its implementation, such as offers, promo, goods, pricing, activities, TV spots, photos, and other marketing materials. Exceeded the regional revenue and achieved an EBITDA of 130%. • Hired and trained members of local marketing teams in the region, ensuring brand targets were either completely achieved or exceeded.

Hungary, Budapest

• Consulted marketing departments in Russia, Slovenia, Ukraine, and Moldova remotely on marketing, brand strategies, new product launches, and campaigns, reaching revenue and EBITDA targets by over 100%. • Shared excellent marketing materials among similar markets, optimizing marketing investments across the region by 30% to 80% depending on a campaign and ensuring better profitability for the markets and the group. • Supported and kept extremely satisfied local managing directors according to their feedback. Hired and trained missing local marketing managers. • Approved TV spots, retail POS, call center sales scripts, photos, local celebrity contracts, and all related creative materials, guaranteeing top-class performing campaigns and ensuring target fulfillment of over 100%.

Ukraine, Kiev

• Hired, trained, and took the lead over seven team members, whose efforts assured reach of the company's planned revenue of 109% and EBITDA.• Created and led the implementation of a local marketing plan and advertising materials, such as offers, promo, TV spots, a retail POS, online ads, call center sales scripts, and training sessions, resulting in brand growth of 30% and campaign ROI of 136%. • Executed customer database segmentation to provide personalised services and offers to the customers, ensuring the fulfilment of the company's goals.

Ukraine, Kiev

• Established and ran direct mail business that published 11 catalogs yearly and achieved 300% revenue growth, 6.9% response rate, and a return on investment (ROI) of 60%. Exceeded the planned revenue and EBITDA. • Managed database of 400 thousand customers, wrote copy, and organized photo shoots and layout design. • Developed and successfully ran the loyalty program Club 5 Stars for the top 20% of company customers, increasing the repurchase rate.• Wrote a manual on how to run direct mail or catalog business for the whole group, assuring an extremely successful business rollout in 21 countries.

Master Of Business Administration (M.B.A.), Executive Mba, Cum Laude (Diploma With Honors)

Education record

• Extensive and versatile program on mastering the Salesforce technical skills while enhancing the Consultant expertise. • Participating.

The Certificate, Marketing

Direct Marketing Certified

Master Degree, Master In International Economics, Speciality – Economics And Entrepreneurship/ International Economics, Specialization- International

Master Degree (Master Of Journalism), Speciality – Journalism, Specialization – Press Journalism, The Top Marks, “Red Diploma”