Expanded the Project management discipline and staffing for the first time in the organization’s history Completed the first comprehensive content series audit of the creative department; a resource to better support Business Intelligence and Corporate Partnerships teams Expanded the team’s functional use of Project Management software (Wrike) to a more customized user experience for both clients and creatives, including real-time Workload managementStreamlined the process for resourcing, staffing, and quick-turn deliverables of videographers for 20 weeks of the 2022 football seasonManaged the completion of 1600+ video production shoots and/or deliverables and supervised the management of 950+ design tasks in calendar year 2022Co-produced a women’s podcast of all-female hosts and crew, featuring high-caliber guests such as Clea and Joanna from Netflix’s The Home Edit, Maneet Chauhan, Melissa Joan Hart, and Olympian Shawn JohnsonSupported production of several cross-departmental highlight campaigns, such as the five-part series Music City Football, Telly Award-winning six-part Wesley Mortgage Community Hero series, and Emmy Award-winning 2022 Schedule Release short-form documentary3x Editor of the annual Tennessee Titans Yearbook

Under direction of the VP/ECD, implemented a new project management software (Wrike) to the organization for comprehensive task management of Design, Photo, and Video disciplines; later increased the scope of application to include CRM management and Email MarketingIncreased Design team’s output of monthly tasks by 160% within six monthsDuring the off-season, reassessed the workflow for Game Day: collaborated on restructuring the process of delivery of pre-game, in-game, and post-game contentWorked directly with creative leadership to increase capabilities of creative team through resourcing; i.e. managing relationships with speciality third party partners (AfterEffects animation, illustration, UX and UI design)Restructured the process of print production and fulfillment for Season Ticket Members, Premium Partners, and Corporate Partners initiatives

Worked directly alongside the Business Intelligence team to plan, execute, and monitor all paid media plans within the state and local marketManaged creative briefings for upcoming paid campaigns on Facebook, Instagram, TikTok, Spotify, GDN, and digital and print local publications such as The Tennessean (USA Today Network), Nashville Guru, NashvilleScene, as well as out-of-home, terrestrial radio, and local broadcast TVResponsible for comprehensive reporting on paid, earned, and owned campaigns for the 2020 season, including Salute to Service, Season of Giving, Titans Raffle, Kickoff Week, Season Tickets, and moreAssisted in sponsorship email negotiation, strategic execution, and reportingConducted market research and provided POV throughout season to understand market conditions and emerging media opportunities

Created and maintained client media communication plan, objective, and strategies, through the execution of comprehensive and multi-channel flowcharts, buying guidelines, results analysis, budget summaries, plan delivery and competitive reportsSupported Senior Media Team in the collection and evaluation of consumer and media consumption informationCompiled reports of competitive market/media information for each brand/categoryManaged day-to-day client interactionAssisted Directors in growing new business opportunities with pitch projects

Conducted research for media planning from resources, i.e MRI, Nielsen, SQAD, Kantar, cubeYou, 4AsDual planning and buying team collaborates with research department to understand market conditions and rate expectationsNegotiated in good faith on behalf of the agency and clients for best possible rates, added value, and promotional opportunitiesEstablished and maintained goodwill and strong working relationships with media supplier baseIssued insertion orders for all media buys approved by clientReconciled and managed invoicing process for assigned accounts, in addition to discrepancy reconciliation Maintained engagement of campaign success throughout completion in conjunction with Digital Insights and Engagement team

Worked with account stakeholders to develop the scope of work based on functional and business requirementsDeveloped, implemented and managed the entire project plan, including budget based on any predetermined limitationsMonitored and communicated project risk, dependencies and caveats accordingly, including at-risk resource allocationWorked with account stakeholders to ensure proper change documentation is executed as scope increases or decreases or project priorities shiftOversaw the project team’s activities to guarantee overall quality of work and ensures the project is delivered on time and on budget

Responsible for implementation of project management software (Workamajig)Executed daily hot sheet with for creative leadership, production, and interactive development teams