Julia Burns Email & Phone Number

Portsmouth, Nh

-Nerd out on a client's industry and niche in order to conduct keyword research for a new or existing site-Obsess over a client's dashboard on a monthly (*cough* weekly) basis in order to make proactive recommendations for SEO and CRO-Obsess over a client's Semrush account in order to stay on top of any swings in performance as the SEO landscape changes-Write eye bulgingly-long and "how the heck did she think of that"-detailed project briefs in order to make sure that a project hits its mark from the inception to pitch to completion

Cambridge, Massachusetts, United States

-Manage day to day ongoings in the store for a team of 5 through tasks like placing orders from distributors, creating weekly staff schedules and writing daily prep lists for the team based off of in-store demand-Organize and execute the production of catering orders for 50+ people weekly-Manage all organic and paid search campaigns in AdWords (keyword & shopping campaigns) from copy writing, keyword brainstorming, tagging and monitoring performance daily in order to make optimizations-Manage and update product listings on Google Merchant Center -Serve as the sole POC for all site tagging and traffic needs-Seek out new sustainable practices and engage new sustainable vendors DAILY (began a composting program at MoJu that diverts more than 130 gallon of compost from landfills weekly, created a new menu item that is made up of more than 50% ingredients which were previously being composted & more to come!)

Boston, Massachusetts

-Plan and manage $100MM budget for a prepaid cellular provider-Use historical data and client objective to determine proper media mix and flighting schedule for the year-Collaborate with buying teams (TV, radio, paid search and paid social) in order to determine proper targeting and tactics to deliver the highest conversion rates-Meet with new measurement vendors in order to bridge the gap begin offline media (TV and radio) and digital results, as well as to bridge the gap between all media and in-store sales

-Work with media planning and buying teams to develop target audience profiles, media strategy and wrap-up reports for tune-in and website hosting clients-Use Nielsen NPower in conjunction with MRI to build a look-a-like target profile based on proxy program audiences-Use Nielsen NPower to pull ratings, new viewers, ad schedules, TV conversion, duplication and source & destinations reports to uncover post-campaign insights-Compile data findings into comprehensive wrap-up decks which highlight key take-aways and implications for future-Interpret target research to create proper media mix and brainstorm potential partners-Oversee the process of sending RFPs and negotiating plan details and rates-Strong experience presenting both media and analytics slides

Boston, Massachusetts

Worked closely with the Tune-In team and assisted them by pulling needed Nielsen reports on a daily basis. These included R&F reports, New Viewer reports and ratings reports. After compiling and analyzing this data, information found was used in the creation of 2 campaign wrap-up reports that were presented to clients. Became familiar with CubeYou software by creating a new target audience profile for a client. Wrapped up the summer by winning the summer-long intern competition. Myself and a team of 5 worked with TechStars Boston and to create a full launch campaign for one of their summer startups.