Julian Cernetti Email & Phone Number

Build and enhance the Alzheimer Society of Ontario, and its local Societies, brand reputation and supports fundraising initiatives through social media and written materials (email marketing, press releases, blogs, articles, etc.).▶ Write, develop, and implement provincial and local marketing programs, campaigns, and events (local and National Walk for Alzheimer’s) that align and support overall Society objectives. ▶ SEO/Content: Evaluate marketing campaigns and initiatives post-campaign to understand donor feedback, campaign success, and how to increase donor and fundraiser recognition and retention with reporting through Luminate Online, Meltwater, Google Analytics & more.▶ Collaborate with the Marketing & Fund Development team, as well as Programs & Advocacy department to deliver provincial marketing strategies that support key programs and advocacy initiatives.▶ Strategize, write, build and deploy social media & email marketing campaigns (internal and external) utilizing Meltwater and HTML via Luminate Online.▶ Develop and manage digital marketing and social media budget, with an understanding of return on investment.▶ Work alongside the 28 local chapters in Ontario to ensure they are provided with the resources, tools, autonomy, and support they need to successfully run their marketing campaigns.▶ Update all Alzheimer Society of Ontario and its local Societies web pages (Drupal 8 & WordPress).

Greater Toronto Area, Canada

▶ Provide support for team members and customers alike, and contribute to the overall vision and sales objectives of the store.▶ Lead the visual direction for the store and collaborating with the leadership team to drive brand loyalty and sales by presenting an outstanding store environment.▶ Partner with the Customer Experience Managers to plan and implement all merchandising activities for their areas of responsibility.▶ Collaborate with Pottery Barn District Visual Merchandising team to maintain the integrity of the Pottery Barn brand.▶ Build and construct window displays and floor-sets.▶ Curate specific product collections and ensure correct price point of all merchandise. ▶ Curate Pottery Barn Instagram and social media accounts.

Toronto, Canada Area

Toronto, Canada Area

▶ Art Direction▶ Graphic Design▶ UX / UI Design▶ Web / Mobile Design▶ Digital Marketing Strategies▶ Social Media Management▶ Social Assets▶ Client Relations▶ Small Business Branding▶ Mentorship

Toronto, Canada Area

▶ Created branded graphics to be used for blogs and for all digital media (social media posts, digital ads) using Adobe Creative applications.▶ Web development: Created and modified webpages for brand websites. ▶ SEO/Content: Performing content reviews, recreating site architecture, drafting content (blogs, videos), inserting content onto clients’ websites, optimizing it for SEO to generate leads and interest.▶ Email Marketing: Managing clients’ email broadcasts, including developing email copy and creative, managing broadcasts in MailChimp and creating regular analytics reports with recommendations.▶ Developed and executed an influencer marketing campaign on social media platforms relevant to targeted consumers (Instagram, YouTube, Pinterest) to drive website traffic and ultimately conversions. ▶ Managed the creation of all sales and product content including sales brochures, user manuals and website copy.

Toronto, Canada Area

▶ Customer Service and Social Media Management:Up sell clients on orders while establishing and continually improving the customer service experience, face to face and online.

Diploma, Advertising

Courses Include: Design, Typography, Media Technology, Media Strategies, Presentation Skills, Portfolio Development, Creative Advertising.

Certificate, Digital Marketing

Certificate, Advertising