Effective implementation of corporate sales & marketing strategies, generating accurate and timely management information and proposing continuous improvement initiatives on a temporary contract.

Restructured business aims and market sectors, introduced training and Health & Safety into the company’s portfolioSuccessfully transformed sales division in the company where there had been no sales or qualified pipeline in previous 18 months before my assignment. Implemented strategies to generate new leads, pick up lost prospects and promote repeat sales. This led to completed sales cycles within 7 months, and a newly developed and competent sales team.

Wrote and delivered Pool Plant training to leisure groups in the UK & Europe (DLL, Esporta, Q Hotels, Hilton and numerous independent sites including The Shard, The Savoy, The Langham, The London Clinic, Pan Peninsula). Developed new Health & Safety element to the business and successfully implemented and managed sales initiatives and campaigns resulting in 64% conversion from quotes to Sales

Effective implementation of corporate sales & marketing strategies, generating accurate and timely management information and proposing continuous improvement initiatives. Successfully advising management teams to achieve and exceed corporate sales targets and efficiently managing cost centres to increase operating profits.

Increased revenue by 5%, reversing trend of previous years, Implemented and managed numerous successful campaigns generating more leads than any other campaigns in previous years. Incredibly proud of the increased overall standards in clubs under my leadership. Successfully managed, shaped and developed growing sales team.

Development and implementation of all sales and marketing initiatives as well as secondary revenue streams. Accountable for all nationwide Health and Safety audits. Successfully devised and wrote training programme and Operations Manual for Club Motivation. Also responsible for the management and development of Centre of Excellence Managers, and all Club Managers.

Responsible for financial and operational management of over 1000 members of private health club during difficult fiscal quarters due to increased local competition, increased revenue by shifting focus and clear direction of sales/leisure team

Coventry and WarwickKey ResponsibilitiesOpening Club in 6 weeks from concrete shell after Hilton decided to terminate contract with LivingwellFull financial & operational management of 600 member private health club Management of Club budget & Business PlanRecruitment, management & development of senior and sales teamsLocal sales & marketing development and implementationKey AchievementsMaximised membership at 700 inside 6 months of openingAwarded top club… Show more Coventry and WarwickKey ResponsibilitiesOpening Club in 6 weeks from concrete shell after Hilton decided to terminate contract with LivingwellFull financial & operational management of 600 member private health club Management of Club budget & Business PlanRecruitment, management & development of senior and sales teamsLocal sales & marketing development and implementationKey AchievementsMaximised membership at 700 inside 6 months of openingAwarded top club status 1995 (now with Livingwell once contract was re-instated)Improvement of Service and Standards procedures through staff training & developmentPromoted to dual site manager between Coventry and Warwick Show less

Key ResponsibilitiesOpened up 1st modular design of club 1988.Help develop all new openings over the next 4 years.Created staff development programme for all team members.Audit all other Clubs reporting back to Operations Director of the hotel groupKey AchievementsReached 1000 members in a club built for 600 inside 1 yearImplementation of new operational procedures across the groupOther Roles

Worked in various roles in the public sector, before deciding to move to the private sector.