Juliana Monteiro Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

• Responsável pelo planejamento estratégico de comunicação e relacionamento com cliente da plataforma de rodovias do Grupo CCR, maior grupo de gestão de infraestrutura para mobilidade da América Latina.
• Responsável pelo planejamento e estratégia de comunicação da CCR Rodovias;
• Responsável pelas atividades de Assessoria de Imprensa, Publicidade, Comunicação Interna, Eventos e Relacionamento com o cliente das 11 concessionárias de rodovias;
• Liderança e estruturação da estrutura matricial para todas as atividades do time de comunicação;
• Gestão de equipe direta composta por 47 pessoas
• Negociação e gestão de budget anual de aproximadamente R$ 56 milhões de reais.

São Paulo E Região, Brasil

• Responsible for the strategic planning of communications of the holding in alignment with the general objectives of the company, and for the breakdown of activities for the companies of the group
• Responsible for the Press Relations, Advertising, Internal Communications, Event and Institutional Communication activities of the CCR Group and the alignment with all highway, subway and airport units.
• Established and deployed the communication policy in all units of the CCR Group.
• Managed an advertising agency, press relations agency, internal communications agency and image and reputation consultancy.
• Managed a direct team of 2 people and an indirect team of communication managers from 26 companies of the group.
• Managed an annual budget of R$ 30 million.

São Paulo, Brasil

• Responsável pelo planejamento estratégico de comunicação da holding, alinhado aos objetivos gerais da companhia e pelo desdobramento das ações para as empresas do Grupo
• Responsável pelas atividades de Assessoria de Imprensa, Publicidade, Comunicação Interna, Eventos e Comunicação Institucional para o Grupo CCR.
• Liderança e alinhamento da comunicação com todas as unidades de rodovias, metros e aeroportos.
• Estabelecimento e implantação da política de comunicação do Grupo CCR.
• Gestão de agência de publicidade, de assessoria de imprensa, de agência de comunicação interna e de consultoria de imagem e reputação.
• Gestão de equipe direta composta por 12 pessoas e indireta composta por gestores de comunicação de 26 empresas do Grupo.

São Paulo

• Responsible for deploying the communication area for the company responsible for the environmental vehicle inspection program in the city of São Paulo, structuring the Communication department responsible for customer.
• Managed the company's investments in communication.
• Responsible for structuring and deploying the customer service department, developing and deploying multiple customer service channels: telephone, e-mail, chat and social media.
• Responsible for servicing the press and developing communication strategies with opinion makers.
• Responsible for managing the crisis and supporting the demobilization during the shutdown of activities.
• Managed a team of 7 direct and 43 outsourced people.

São Paulo

• Managed the company’s investments in communications, which increased the awareness of the Blindex brand among end consumer from 75% (2000) to 83% (2005), working actively on strategies and negotiations on both the.
• Studied the geographical distribution of dealers, establishing a perimeter of operations and the potential for sales and consumption, which resulted in the formatting of a network of distributors with defined.
• Part of the team that devised the Blindex Franchise System, which reached the number of 12 franchisees in five years and increased the brand's share in the civil construction market by 400%.
• Deployed the e-commerce system for distributors, which decreased administrative costs by 7% and obtained and adherence of 100% in a period of 12 months.
• Contributed to a 27% increase in the sales volume of the brand's tempered glass in Minas Gerais by deploying a sales incentive program.
• Restructured the product portfolio for the HomeCenter channel, resulting in an 18% increase in the sales volume of this channel.

• Responsible for increasing the number of Akzo Nobel sales points in the homecenters channel, from 2 store chains (C&C and Castorama) to 5 store chains (Center Castilho, DiCico, Uemura) building and managing a team of.
• I enabled the penetration of Fortilit in the store chains of construction materials, wining 20% of the main competitor’s shelf-space. Building, training and management of the sales promoter team.
• I developed communication plans for launching of the Encyclopaedia Britannica digital version, with the development of material for points of sales and sales team support.
• Responsible for the campaign for encouraging sales and launching veterinary products in the domestic market, increasing loyalty in the distribution market through specific initiatives with store attendants.

Pós-Graduação Lato Sensu - Mba, Comunicação Com O Mercado

Extension, Corporate Affairs

Master Of Business Administration - Mba, Tecnologia De Informação Aplicada À Nova Economia

Graduated, Marketing And Communication