– Create instructional DIY videos for an international audience of more than 13,000 subscribers with over 1,000,000 organic views– Design and build furniture, props, home renovation projects and other custom art pieces by request

Web, SEO, Video Production & Editorial

– Manage the development of all content marketing projects including blogs, videos, webinars, guides/eBooks, white papers, infographics, emails and interactive– Develop and refine company messaging and tone to ensure brand consistency across all channels– Produce video content from initial concept through creation (both behind and in front of the camera)– Map content to customer journey touchpoints at specific stages in the sales funnel– Produce and host a weekly live web show interviewing industry thought leaders and helping them share their unique stories– Built and manage on-site video studio to help teams throughout the organization create their own internal and external video content

– Developed go-to-market strategy for new service offerings including analysis, communications, and sales enablement – Created messaging strategy and collateral from conception through design for all training and certification programs– Managed vendor relationships with sub-contractors and agencies

– Created worldwide online eLearning to deliver company strategy to 3000+ employees– Managed rollout of internal social collaboration tool and provided training and design support for multiple business units

– Established and maintained quarterly course catalog– Developed internal and external facing collateral, including newsletters, data sheets, service briefs, certificates of attendance, and sales materials

Graphic design, trade show coordination, internal and external comms

Graphic Design, including custom layout graphics and advertisements.