Marketing Content Specialist
CurrentWith a career shift to join Cannon Instrument Company as the Content Marketing Specialist, I now work in marketing in a new industry to me: Viscosity Testing and Analysis. In this position I perform the following tasks:- Build and manage social media profiles on platforms like LinkedIn- Create engaging content for various social networks- Monitor and participate in discussions about the company and industry- Collaborate with other teams to maintain brand consistency- Drive traffic and leads from social media- Discover new ways to engage with target buyers- Maintain the company's web presence for brand awareness- Implement direct marketing methods for profitability- Analyze performance metrics across digital channels- Conduct website audits and resolve issues- Optimize web content for SEO- Create technical user documentation and marketing materials- Assist with marketing events and prepare tools for conveying technical information