I bring years of marketing experience, specialising in creating impactful campaigns across various platforms like out-of-home advertising, ambient media, guerrilla marketing, PR stunts, and experiential marketing. My work has supported well-known brands, including Levi's, Nokia, Virgin, Warner Bros, E! Entertainment, the Home Office, and EMI, and won many awards, for both direct and agency clients.In sports sponsorship, I've successfully managed and sold rights for organisations such as FIFA, ICC, FIBA, the English FA, and the FIA. My career has taken me across the UK, USA, and Asia, with a global client base of brands represented in sports such as Nike, Coca Cola and Vodafone.My journey started in the music industry, working in music promotion for companies like Street Sounds and Arista, and managing artists to international chart success in the late '80s and early '90s. I secured a major label deal with Virgin UK and a production deal with Warner Bros. USA.