Júlia Ortman Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brazil

Act on the brand's strategic Branding vision, studying competition to define strategic communication territories.Study and analyze audiences and KPIs (performance indicators) to assist the Superbet client's business decision-making.Direct relationship with the Media team and data/Business intelligence, to optimize acquisition strategies.Monitor the evolution of campaign developments, acting and supporting their reporting of results.Monitor and direct market data and studies, to contribute to the development of creative campaigns.Correlate business and communication objectives and present indicators/metrics for results.

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

Brazil

Monitoring the performance and return on investment of channels and marketing actions aimed at acquiring and maintaining customers. Monitor teamwork and, if required, implement new communication processes between teams and areas that are efficient and help to achieve the expected business goals. Assist in the operational structure between the different verticals of business (Customers, Smart Growth and Branding) to achieve the best results.

Rio De Janeiro, Brasil

Main activities performed: Follow-up of OKRs for Awareness/Engagement and Brand Equity strategies of the brand. Design of the annual Marketing Plan: Advertising/Communication/Branding. User acquisition, activation and retention strategies. Responsible for managing the Budget for brand promotion and coordinating the annual advertising calendar. Project development of partnership with other companies to increase the ROI of the brand. Create and manage the marketing budget, monitoring monthly between planned and executed to control results and report to the Board. Leader of the Content, Writing, Creation, Planning and Event team. Coordination of the multidisciplinary team.

Rio De Janeiro, Brasil

Elaboration of the Visual and Verbal Identity strategy for the Americanas Empresas brand. Responsible for briefings, approvals and monitoring of the 360º communication of the campaigns, in the coordination of the "house" and advertising agencies. Production of reports for management of KPIs. Relationship with all Marketing suppliers. Responsible for monitoring strategy and content of proprietary channels: Linkedin, Facebook, Instagram and Youtube. Construction of segmented communication strategies focused on each persona/target audience. Define strategies and brand actions, based on data. Report based on monthly/periodic data and results. Create, implement and supervise new routines and processes in the Branding area. Establish strategies and engage multiple stakeholders to leverage expected results for the brand. Analyze the results, detecting risks and opportunities, ensuring the existence of action plans to correct deviations. Develop and lead special brand/Branding projects by defining and implementing indicators, improvement projects and validating tools with the team.

Brasil

Academic experience as a teacher and lecturer in branding and marketing disciplines such as:IBN BRASIL: Distance Learning Course. Subject: Neuromarketing applied to Sensory Marketing. IBMEC: Business MBA. Course Strategic Marketing Management. FGV: MBA in Marketing and Digital Business Intelligence. Digital Branding Discipline. ESPM: Postgraduate Course in Marketing and Digital Design, discipline of Digital Media 2. M2BR Academy: Free courses. Performance Planning, Social Network Monitoring and Content Marketing disciplines. Trampos: Performance Planning.

Brazil

Participating in the communication strategy and customer acquisition/maintenance journey. Interlocution with the CRM, Technology and BI teams to report Awareness goals and brand engagement. Relationship with an advertising agency. Elaboration of the performance strategy in marketing campaigns. Management of KPIs and support metrics of the digital communication channels of the company Corretora de Investimentos Financeiros.

Customer service to Essilor, Super Prix, Grupo Thoquino, Wilson Soons and Yenzah, creating advertising plans to develop brands and achieve business goals. Creation of the Planning department at the agency: processes and tools for managing indicators in the area.

Rio De Janeiro, Rio De Janeiro

Hired by the Havas/Socialyse agency to coordinate the War Room operation at the client, leading the campaign to launch a new plan: Tim Black. Interlocutor between agency and client to report results and decision making.

Master Neurociência Do Consumidor, Neuromarketing

Master, Business Administration With Major In Marketing

Pontifícia Universidade Católica (PUC) Marques de São Vicente Street, 225 Gávea - Rio de Janeiro - Brazil

Bachelor, Design

Pontifícia Universidade Católica (PUC) Marques de São Vicente Street, 225 Rio de Janeiro, Brazil