Julia Freeman Email & Phone Number

My ideal role would talk to the below: • Shape marketing / customer strategy aligned to strategic business objectives which will achieve ROI.• Find opportunities for and implement continuous improvement in marketing capabilities (ways of working, activities).• Know the customer / consumer through research and observation to be their voice in the business. • Work with senior executives to effect change.• Work cross functionally, cross market, across internal and external parties.

Reading, United Kingdom

A key player in the thinking and development of a new way of working which joined customer strategy and operations in one view of the customer journey to drive at customer experience and operational improvements. Positive impact on: fact based performance conversations, understanding of operational processes, working to agreed and shared goals across functions. Achieved through:• Senior executive engagement and influence.• Collaboration with cross-functional working parties and facilitating alignment across them. • Designing on-going measurement system for KIPs.• Consolidation of complex information into one simple view of the end to end customer journey.

Reading, United Kingdom

Provided thought leadership behind the tools required for informed decision making based on powerful insights and performance evaluation frameworks. Driving the implementation of these initiatives through the organization embedding a change in behaviour of vigor and customer-first thinking from the Board to operational teams.Positive impact on; senior executive visibility of business performance, proposition design, customer communications strategy, digital and e-commerce activity, cross-function collaboration. Achieved through: • Employing my creativity to come with different thinking needed to instigate change. • Engaging senior executives on their needs and securing their buy-in. • Building excellent working relationships with key individuals and groups to ensure that communication and processes are open and efficient.• Adding value through cascading and embedding relevant marketing information and data driven insights across the organisation.• Selecting relevant research methodologies and agencies and dissemination of actionable recommendations.• Developing and overseeing the evaluation of marketing activities.

Homebased / London And South East

Recommended strategies accompanied with a defined action plan of practical business solutions achieving results for specific projects within a wider business agenda. Achieved through:• Extracting key information from the client to have a complete picture and handle on their desires and the challenge in hand. • Evaluating marketing programmes or campaigns to ensure the client makes informed decisions.• Commercial awareness. • Understanding the bigger picture of how the business, market and customer ticks.Sectors & Channels: B2B, B2C, marketing agency, SME, charity, manufacturing, FMCGProject competencies: customer digital experience / journey, website design & build, content generation, proposition development, gap analysis and growth opportunity idea generation.Up skilling: Digital Marketing Institute professional diploma

Puttingham

Part of the step change for the next growth spirt for the business delivering new products and in market execution which drove the brand forwards.Positive impact on: consumer insight, product development, retailer sell-in, marketing activation, brand positioning.Achieved through:• Influencing the future global product development strategy. • Utilising packaging and technology expertise to guide colleagues in product design. • Employing digital and social media to reach consumers.• Pulling on learnings from my proven track record of developing brands in the FMCG arena. • Analysing retailer sales and market data.

Home Based / London And South East

Partnered with brands and businesses to help them find their place in the market with a clear positioning, engage the people who matter, and crucially define their strategy. Achieved through:• Conducting situational and market analysis, presenting it back to the client as succinct facts along with the ‘so what’. • Leading discussions which guide the client to organise their thinking into a structured business plan with SMART objectives.• Demonstrating a robust knowledge of industry, media and wider communication and marketing landscape.Sectors: entrepreneurs, SME, B2BProject competencies: business startup, situational assessment, growth strategies, influencer campaigns, social media platformsUp-skilling: working with businesses outside of FMCG including services

Bracknell, Herts, Uk

Provided leadership to the EMEA cross-functional teams to deliver an efficient and profitable product portfolio across markets. Setting clear direction for the regional product strategy achieving the strategic business target, 5% growth, from innovation across the region. Positive impact on: innovation pipeline, life cycle management, adherence to stage gate approval process, packaging design, project management, cross market efficiencies, best practice sharing, cross function collaboration, initiative success vs kill rate. Achieved through:• Assessing the voice of the consumer to determine white space and growth opportunity and the needs of the business in terms of manufacturing capability, prioritises and strategic direction. • Employing my interpersonal skills to maintain alignment across functions (operations, regulatory and legal, sales, marketing).• Ensuring all projects across the portfolio are allocated the right level of resource, effectively governed and kept to timelines and budget.• Developing concepts and implementing a comprehensive testing programme to fine tune the proposition.• Building business cases with strong commercials to present and argue the case concisely with senior stakeholders.• Forging strong relationships with global teams providing otherwise inaccessible expertise and resource.

Bracknell, Surrey, Uk

Shifted the brand’s reliance away from the major grocery channel towards a broader coverage of the UK and Ireland’s retail landscape. Maintained the brand’s presence (depth and breadth of distribution) in its strong hold outlets and diversified the offering to take the brand into new distribution channels. Elevated the presence of the brand to become a strategic partner of a major grocery account. Positive impact on: financial target delivery, influence with commercial partners, product availability, activity ROI, business mix in the UK, trade sell-in to secure listings.Achieved through:• Managing 5 distributor partners across 5 categories to deliver their annual business targets. • Monitoring competitors; their strengths and weakness, ranges, strategy and pricing architecture.• Presenting compelling trade stories influencing buyers’ decisions on listings and promotional strategy.• Driving continuous improvement in marketing through evaluating the impact of initiatives.• Demonstrating subject expertise through a comprehensive communications service delivering category news and insight, future trends and technical developments, category performance analysis.

Bracknell, Surrey, Uk

Adapted the global brand and communication strategies for UK execution ensuring local cultural empathy delivering growth in a declining category and holding onto #1 ambient juice drink position. Positive impact on: penetration, brand saliency, social media, digital initiatives, media buying, pan European communication strategy, top and bottom line of P&L.Achieved through:• Executing initiatives across the marketing mix driving consumer behaviour change at each stage of the consumer journey.• Using econometric modelling to identify drivers in delivering a media channel mix with proven ROI.• Thinking smart and executing exceptionally well a marketing plan to win in the face of larger competitors with bigger budgets. • Influencing senior leadership to accommodate local market dynamics within the global strategy adaptation.• Maximising the effectiveness of spend by holding agencies to account on KPIs.• Working closely with sales and category teams to drive impact in retail accounts. • Representing the marcoms voice for UK and Ireland when discussing European marketing initiatives.

Chertsey, Surrey, Uk

Re-positioned the brand so it was relevant once more, designing and managing a communication plan that established a clear and unique position in consumers’ minds which shifted consumer perception resulting in the turnaround of the brand’s health. Positive impact on: brand equity, brand KPIs, 5 year brand strategy, agency collaboration, brand image consistency, business targets, creative development for multi-channel, targeting via segmentation, brand architecture.Achieved through:• Accessing deep insight into consumer needs and behaviours to shape the brand strategy. • Developing a marketing plan which amplified its efforts. • Being the main point of contact both internally and externally to ensure alignment on plans and delivery of the new positioning through all channels.• Developing brand guidelines, copy strategy, and adaptive rules to ensure alignment and consistency throughout all channels. • Communicating in a simple and effective way, engaging with others passionately about the insight story. • Championing the consumer.

Greece

Recruited to a start-up business in the leisure and tourism industry. Wrote a business model and executed it in its launch year. The resort is still running today.

Biggleswade

Country Crisp, Frusli, Muesli, Retailer Brand cereals

Dunstable

Velvet, Bodyform, Retailer Brand (nappies, kitchen towel, toilet tissue)

Welwyn Garden City

Sensodyne, Nytol, Alphosyl, Paradontax

Nr Bangor

A start-up manufacturer, marketing a new consumer healthcare brand; Spatone Iron+.Reported directly to the Managing Director / Company Owner.A Government Initiative linking Business with Academia 'Business Teaching Association'.

Postgraduate Diploma, Digital Marketing

Professional Diploma In Digital Strategy And Planning

Professional Diploma In Social Media Marketing

Postgraduate Diploma, Marketing

Ba Hons International Business With French & Spanish, Specialising In Marketing, 2:1

Activities and Societies: Ladies Rugby Sponsorship Manager & Secretary.The course incorporated team assignments for real businesses.