Marketing Specialist
Jacksonville, Fl
I provided marketing support to over 300 mortgage loan officers, managers, and loan officer assistants. I collaborated closely with copywriters and graphic designers to create impactful marketing materials, including advertisements, drip campaigns, mailers, postcards, and flyers.I successfully managed updates to personal websites for mortgage loan officers, ensuring they accurately reflected their professional profiles and offerings. Additionally, I oversaw the smooth onboarding process… Show more I provided marketing support to over 300 mortgage loan officers, managers, and loan officer assistants. I collaborated closely with copywriters and graphic designers to create impactful marketing materials, including advertisements, drip campaigns, mailers, postcards, and flyers.I successfully managed updates to personal websites for mortgage loan officers, ensuring they accurately reflected their professional profiles and offerings. Additionally, I oversaw the smooth onboarding process for newly hired loan officers, setting up their personal websites and self-service print portal accounts.Recognizing the importance of empowering our team members, I conducted training sessions on utilizing marketing resources effectively, equipping them with the knowledge and skills needed to maximize their outreach efforts. I also developed resource materials and instructional pieces to enhance their marketing capabilities.To streamline operations, I took the initiative to update the Marketing Guide and Procedure manual, ensuring that our team members had access to the most up-to-date and comprehensive information. Furthermore, I worked closely with corporate vendors to secure promotional items and sales leads, further enhancing our marketing initiatives.In addition to my contributions to day-to-day marketing operations, I played a pivotal role in facilitating the development of a mobile application for our annual sales recognition event, creating a user-friendly platform that enhanced the event experience for attendees. Show less