Founding member of the APMA Advisory Board, supporting the launch and growth of our new trade body as it becomes the de facto voice for the affiliate and partnerships industry. Additional support with regards to workshop design and facilitation, to foster collaboration and meaningful conversations from a wide range of stakeholders.

Strategy Advisor to C-Suite at Uniqodo, supporting them through a phase of rapid growth as they launch new products and expand the senior commercial team.

Board member and strategic advisor to the CEO of Rightcharge, a fast-growing startup helping businesses and their employees switch to electric vehicles. Rightcharge is one of the Top 100 Trusted Brands for Fleets.

Member of the executive advisory board for Genie Ventures, to give guidance on commercial and growth strategy. Strategic advisor to the CEO, collaborating on the roll-out of Genie's organisational design and strategic framework.

Consultancy services to develop strategy and increase commercial performance online. Projects ranging from 2 years+ strategic leadership support to short intensive strategy workshops. Specialist areas include:- Online commercial strategy development- Mentoring senior commercial team members to implement revenue growth & achieve career development- Private equity & venture capital deal analysis support- Structuring a team and its operations for scalable growth and success- Investor relations & pitch coaching for PE & VC- Selection of opportunities to generate the most significant commercial growth- Taking tactics from conception to implementation - seeing a great plan through to delivery- Specialist knowledge surrounding partnership strategy and affiliate channel growth- Specialist sector knowledge include ecommerce, retail, pet food, sports nutrition & fitness, telecoms, finance, utilities, travel, hotels and comparisonPrevious clients include Paws, uSwitch.com, Comparethemarket, Mention Me (SaaS), Genie Ventures, MoneySavingPro (US telecoms comparison), Switcher.ie (Irish comparison), Snaptrip (holiday cottage comparison), Ultimate Sports Nutrition (USN), Forward3D digital performance agency, Student.com & more.

Deal analysis and advisory support to venture capital and private equity firms including Gresham House, Mayfair Equity Partners, Inflexion Partners, and more. Specialist in drawing on years of operational experience to give fast-turnaround expert input on the strategic plans, operational execution and financial model of prospective deals and their suitability to deliver long-term shareholder value. Particular fields of expertise include marketplaces, intermediaries, comparison, affiliate, ecommerce, and performance marketing.

Revenue growth through personal growth with commercial and leadership mentoring.Trajectory Mentoring delivers meaningful mentoring value to your company through the personal development of your senior commercial and leadership team, drawing on my 12 years of experience in this field. With a combination of individual mentoring and group community learning, participants gain valuable commercial skills, learn new revenue-generating ideas, and experience motivating personal development.Current members of the programme include Mention Me (referral SaaS), ForwardPMX (global performance marketing agency) and Genie Ventures (digital marketing and publishing). See www.trajectorymentoring.com for more.

Commercial Director to Paws, a disruptive new entrant in the dog services market, joining the company through pre-product research to launch and throughout the first year of trading. Responsible for all category selection, product range, partner brand and merchandising decisions. Achieved market leading commercials with key partners despite having no trading history based on our unique proposition and partnership strategy. Concluded the project by recruiting and training a strong Head of Commercial to join the business full-time, with an additional 3 month commercial mentoring support.

Global price comparison platform for hotels on the web and iPhone backed by Accel Partners, Balderton Capital etc, featured in Apple’s Best Apps of 2014. Ran commercial strategy to prepare for Series B, including development of a mobile payment platform and USA launch. Led the commercial team to achieve 40% increase in commercial terms to above-market rates within first 11 months, and over 300% annual revenue growth rates.

Led a commercial team of 30 across each of uSwitch's product areas of energy, broadband, mobiles, insurance, personal finance and partnerships with responsibility for a £100m+ revenue line. Played a key role in shaping the overall company direction, commercial position and identifying new growth opportunities for the business. Joined the business through the acquisition of Top10.com, and led the full integration of the team & product to achieve a 3-yr growth rate of 122%.Represented the business with the CEO throughout the purchase of uSwitch.com from Forward by LDC, the private equity division of Lloyds Banking Group, in August 2013.