Julie Collins Email and Phone Number

Independent research and analytics consultant that specializes in marketing and consumer data. Tableau Desktop Certified Associate. My services include:• Data Analysis - Big Data Analysis & Insights, Data Visualizations, Interactive Dashboards (Tableau)• Market Research - Quantitative Survey Design, Questionnaire Development, Fielding and Data Collection, Analysis & Insights• Social Media - Social Listening Research, Social Content Strategy, Content Writing, Influencer Identification & Outreach, Paid Media, MeasurementIn addition to working directly with agencies and clients, I am also a Principal Consultant for Mission-Field (http://www.mission-field.com/.

Growth enablement and insights firm for ambitious companies, leaders and disruptors eager to define, design, and achieve a new level of success. Our core services are: product & experience design and innovation, full spectrum ideation and opportunity development, market research & insights, go-to-market strategies & tactics, customer advisory board design and facilitation.

- Social strategy lead for major insurance client. Led planning and execution for three social campaigns.- Developed social strategy framework tying social goals to business objectives and defining success metrics.- Managed and mentored two Social Media client team members.

- Worked closely with Social, Content, and Creative teams to deliver best-in-class solutions for measuring progress against social objectives. Implemented best practices for social measurement.- Responsible for establishing and maintaining measurement vendor relationships.- Provided hands-on support for custom measurement solutions, projects and new business efforts.

- Message Planning & Analytics lead for major CPG and retail accounts.- Responsible for day-to-day management of all research, analytics, and measurement initiatives.- Designed and implemented quantitative research; analyzed and presented results.- Proactively shared insights and analyses with senior level client contacts, including recommendations for changes, improvement, and optimization.

- Strategy lead for major Healthcare client.- Responsible for developing the company’s new Analytics & Measurement capabilities and services.

- Integrated Business Optimization Leader for North America and Global Baby Care.- Responsible for improving initiative success through early business model assessments, volume forecasting and robust post-launch tracking.- Optimized marketing and trade spending by leveraging Market Mix Modeling. Identified the strengths and weaknesses of marketing programs and addressed key issues with pricing, promotion, advertising, and other factors. Results were integrated into future plans to improve sales performance and to reallocate marketing resources for increased marketing ROI.- Developed Revenue Growth Strategies for North America Baby Care. Worked with multi-functional team to define strategies for list price, portfolio, promotion, improving trade spending efficiency and executing list price changes.- Approved all Baby Care learning plans and research study designs to ensure they were risk appropriate, technically robust, cost effective and that they provided sufficient data for volume forecasting (where applicable). - Managed three direct reports in North America, and had partial responsibility for managing six individuals located in other regions. Managed project workload and delegated work. Responsible for training junior staff on research design, data analysis, forecasting, market mix modeling and project management.

- Delivery/Current Business Line Manager for North America Pet Care (June 2005 – June 2006)- Upstream Line Manager for Global Pet Care (June 2006 – June 2007)- Integrated consumer, shopper and market understanding to catalyze business growth at the category, brand and initiative level.- Developed research plans and managed research budget for Pet Care initiatives.- Worked with vendors to design research studies (including concept screening/testing, portfolio optimization, media effectiveness/awareness tracking, segmentation and pricing sensitivity analysis). Consulted with multi-functional business partners regarding research designs and general study concerns. - Analyzed study data and provided report conclusions and recommendations. Prepared and presented study results to business partners.- Served as Lead Volume Forecaster for the Pet Care business. Reviewed forecasts prepared by junior staff. Reviewed the analytical plan and final estimates on all sales forecasts.

- Category Client Service Lead for Home Storage Segment of major Client.- Worked directly with clients to evaluate the sales potential of their new products and improve the sales potential of their existing brands.- Designed research, analyzed study data, provided recommendations, and presented results to clients.- Created sales forecasts using concept/product test data and marketing plan scenarios.

- Sales and Distribution (SD) Process/Configuration Specialist for SAP implementations.- Interacted directly with clients to define their SD process flows and Business Activities. Evaluated clients’ processes and suggested improvements/enhancements that could be achieved utilizing SAP.- Configured logistics execution functionality in SAP to meet clients’ business requirements. - Defined and tested clients’ SD business scenarios. Identified, documented, and resolved configuration errors.