With over 15 years’ experience in academic healthcare marketing communications, I’ve guided senior-level administrative and clinical leadership on marketing strategy and executed tactics to increase patient acquisition.Marketing strategy | Content marketingjsiegal10@gmail.comIn academic medicine, the budgets are tight so it’s critical to think creatively and efficiently, work lean and smart. It also means wearing many hats. I provide direction and guidance to junior level team members while simultaneously creating, producing, implementing and analyzing marketing campaigns and tactics.Clinical leaders in academic medical centers have high expectations, but by building successful relationships and producing data-driven results, I’ve earned their respect and trust.Demonstrated strengths in:- Marketing strategy- Content marketing and storytelling - Demand generation- Lead generation- Integrated marketing campaigns- Advertising- Branding- Digital communications- Social media- Project management- Relationship management