Julie Marshall Email & Phone Number

GROWTH CONSULTANCY FOR MARKETING AGENCIESWorking with entrepreneurs at an executive level in strategy, media, creative and digital agencies to support business growth. ​Experienced in developing and implementing go-to-market growth strategy and modern marketing & sales plans. Successfully landing your new business proposition, help better understand your target audience, build relationships, generate leads and closes sales. Creating a permanent new business culture with in your agency.We can also support your agency with the implementation of the plan which may include 🌟Proposition development 🌟Outbound campaigning 🌟collateral development 🌟Proposal writing 🌟Pitching 🌟 mentoring 🌟marketing support.

London, United Kingdom

Responsible for new business from our London, New York and Hong Kong offices. Working with consultants to develop relationships with CMO’s, HOM and marketing procurement in global advertisers to deliver new marketing transformation projects· Delivered Go to market strategy over 3 years.· Secured New Global Clients including Ford, Danone, Duracell, IKEA, Carlsberg and Deutsche Telecom· Worked with CEO and consultants across Capabilities, Media, Operations, Procurement and MarTech· Launched 3 new digital tools to market and implemented 2 new internal CRM systems including Hubspot· Developed partnership programs with Global recruitment partner, WFA and ISBA· Developed and delivered event strategy; 6 Flock events and global sponsorship of Procurecon US & EMEA· Built a comms team of 10 marketing executives responsible for marketing strategy and implementation

Cirencester

Supported over 35 marketing agencies across all disciplines to grow their business through marketing strategy, proposition development, content planning, outbound activity, social & events· Managed a team of 10 new business managers tasked to achieve contracted KPI’s of £5 million for a client base worth £1 Million, reporting to CEO· Grew and retained our client base of 35+ marketing agencies and B2B clients such as FedEx by securing 10 new clients worth £360K · Adaptable approach to the job in hand, promoted 3 times during my 3 years at Retriever. · Highlight achievement secured Emirates contract worth £5Million

Cotswolds

Retriever is a thriving and happy team of business development and marketing experts. With some clients we consult and train to get them ready for the market and become self sufficient in new business. For most though we go on and campaign for them building truly robust and sustainable pipelines. We walk the line between selling and marketing giving our clients an unfair advantage over their competitors. At the heart of what we do is helping businesses articulate their offer to make them more accessible, easier to understand and buy. That has an amazing effect upon new business results. We then go on to generate leads using a mix of email and cold calling, seminars, events and whatever is absolutely right for the particular client.

Chippenham

Responsible for new business strategy and implimentation.I built business relationships with clients including Waitrose, Sony Pro, Walt Disney Resorts and Liverpool City Council.

Southampton, United Kingdom

Plan, implement and evaluate trade plans supporting four sales teams to deliver brand objectives. 2 direct reports. £7million budget.On trade Spirits/mid proof) Reporting to Marketing Director. Brands: Bacardi Rum range, Bombay Sapphire, Martini Vermouth.Responsibilities Plan, implement and evaluate trade plans supporting four sales teams to deliver brand objectives. 2 direct reports. £7million budget.Achievements Successful campaign for Bacardi Rum resulting in 36% increase in short term adoption of the brand. Responsible for implementing ongoing education programme in Rum to both staff and trade.

Position National Account Manager.Responsibities Drive profitability and turnover of all Bacardi Martini brands within Sainsbury's, Waitrose and Unwins Ltd outlets. Achievements Category management partner with Sainsbury's developing their strategy relating to Premium Packaged spirits and Vermouth. Planned and implemented retail merchandising sales drive during key seasonal trading

Responsibilities Drive profitability and turnover of Labatt brands within the Multiple Grocer sector including Tesco, Asda, Safeway, Somerfield,

Business Studies

Education record