- Partner with campaign managers to ensure goals are being met within media channels including Facebook, Instagram, Snapchat, TikTok, YouTube, OTT, etc.- Report on acquisition progress/status to executive team and cross-functional partners, specifying key takeaways, next steps, and channel specific callouts- Launch new campaigns (collaborations and products) across all media channels and the entire lead experience- Optimize and scale influencer and ambassador program by testing content in paid media, creating specific content requests, and monitoring performance- Oversee and prioritize projects for in-house design team including briefing in tasks, providing edits/feedback, getting approval from appropriate stakeholders, and delivering final assets- Capture organic content (photos and videos) on iPhone at campaign photoshoots to be used on organic social channels (including the Fabletics handles as well as celebrity collaborator handles) and tested in paid media channels

- Brainstormed marketing strategies and initiatives with larger acquisition, marketing, and media team- Developed marketing campaigns based on different customer segments- Strategized and implemented projects with product and tech team regarding improving customer experience on website- Communicated with stakeholders to receive necessary information for campaigns and ensure timely delivery of assets- Aligned with global partners on key initiatives and tactics to grow global business- Managed projects and timelines of in-house design team and offshore development team- Produced in-house photo shoots based on business needs

- Communicated with stakeholders to receive necessary information for campaigns- Managed projects and timelines of design team- Delivered all necessary assets to stakeholders in timely manner- Tracked LP tests and reported results to larger team- Strategized about ways to improve lead generation

- Created and sent out newsletters to enthusiasts and instructors of each brand- Managed a consistent brand image- Formulated ideas to enhance brand image and awareness- Edited copy for errors and inconsistent branding- Completed office projects as assigned

- Prepared and distributed Nielsen ratings, charts, and graphs to CBS affiliates nationwide utilizing WRAP and MS Excel- Tracked and analyzed program data for network, syndication, and cable divisions- Completed TV Research duties including office projects and office assistance

- Managed database of customer information- Provided marketing advice about how to stand out in hospitality industry- Completed administrative work

- Assisted with the set up and facilitation of wedding ceremonies and receptions- Communicated with vendors about logistics of event- Brainstormed and facilitated trouble-shooting plans on day of event- Input data into spreadsheets, informing clients logistics about their event

- Worked with peers to provide incoming freshman with necessary knowledge for their first year- Lead and mentored groups of students through academic, social, etc. situations to help them prepare for their first year- Promoted school brand and image through demonstrations, performances, and lessons

- Advised 200 coed freshman residents- Planned and facilitated programs based on interests and needs of residents- Maintained all social media accounts for building including Facebook and Instagram- Submitted reports based on interactions, facilities concerns, and logistical needs- Spent nights on duty where responsibilities included emergency protocol and response

- Oversaw the work of Front Line Assistants to make sure they were doing their job- Enforced policy throughout facility to ensure safety of members/guests at the gym- Ensured gym brand image was properly represented through actions, attitude, and attire- Provided guests with exemplary customer service

- Interacted with Recreation Center members and guests to provide access to equipment to help with loss prevention- Maintained Recreation Center safety and security by providing member/guest services- Organized space- Enforced policy

- Coordinated with camp directors to plan schedule to photograph four different camps at a time- Uploaded pictures to camp website to market what the camp was doing